Communication Strategies for Leveraging Social Media
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I presented this during a Business Communication course. Here is the Agenda: >> why social media? >> How to use different social media to leverage communication? >> what strategies we can use?
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Communication Strategies for Leveraging Social Media
- 1. PRESENTATION ON COMMUNICATION STRATEGIES FOR LEVERAGING SOCIAL MEDIA The Way of thinking…
- 3. Social media is a fusion of sociology and technology: Social media is user-controlled, which means that sociologic components play a large role in any company’s social media business strategy.
- 4. Social media: a way to diffuse information: Television and newspaper are no longer “KING” when it comes to filtering and sharing news. People are more likely to get their news by reading Trending Topics on Twitter ETC.
- 5. It’s forming relationships for …Personal Political and Business use: Social media is not just about content or messaging in a different format. Social media is about relationships. For companies, social media is about creating a more personal relationship with end-consumers to build a network around a service or product. It is clear that there are many components to social media, but the best way to understand social media is to just try it.
- 6. SOCIAL MEDIA IS A DIALOGUE: At one time, companies had a monologue with it’s customers. Companies put out television commercials or print ads about its products and then waited to see whether the sales rolled in to determine success rates. Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it creates the message.
- 7. Social media is the democratization of information: Information and messaging for a company was once controlled by it’s marketing and sales departments. Now, with the democratization of information, no one owns the message about a product or company.
- 8. • Deals with sharing information to achieve social interaction • Shift from a one-to-many model to a many-to-many model • Components • Web-based platforms • Can be used to inform, educate and engage customers So Social Media is..
- 11. Before Social Media came into existence… Massage was sent across as…
- 12. After Social Media came into existence… Massage was sent across as…
- 15. 61% trust friends 27% trust experts 8% trust celebrities 8% 27% 61% celebraties experts friends
- 16. 81% consumers received advice from friends and followers relating to a product purchase through social site
- 17. of search results for the worlds top largest brands are links to user generated content25%
- 18. Smart phones are changing the way we connect with social media
- 19. Social Media is the Game Changer now in business Around 1.73billion users around the world
- 21. You never know may be your next potential customer is viewing right now a comment about your product
- 22. Key Criteria Before Establishing Communication Strategy
- 23. –Who are your customers? –What characteristics do they have? –What age group do they come from? –What are their spending or shopping habits? –Do they shop online? –What social media applications are they using? Identify your target market
- 24. –Which ones are your customers using? –Start with one - Understand it, utilize it effectively and then expand your online presence –Write good and appropriate content –Build relationships; listen and engage with your followers Decide on appropriate social media applications
- 25. –As you create your online profiles, think about your screen name • Website Domain Name – http://www.nextgenweb.org • Twitter – http://twitter.com/netxtgenweb • Facebook – http://facebook.com/pages/nextgenweb.org • E-mail – janedoe@nextgenweb Create a Profile or Brand
- 26. –Content should be both useful and usable by customers –Develop a plan for creating this type of content –Develop a plan for getting the content published • Not as easy as it sounds • Publishing or uploading content takes a dedicate effort on your part Develop a content strategy plan
- 27. –Map out a schedule for updating content –This should be accomplished on a regular basis –Follow the schedule Plan the time frame
- 28. Communication using Different Platforms of Social Media
- 29. Create a Facebook Business Page
- 31. Select the target group
- 33. Verify the page
- 35. • Develop a corporate Twitter feed that is managed by a real person, identified by photograph and position of "Tweets“ • Tweets anonymously on behalf of the corporation. • Updates can be synchronized with Facebook
- 36. Retweets People telling others resulting new followers
- 37. #Hashtag Form of passing on information • Trackable through http://hashtags.org or via Google Analytics • Used by other popular social media as well
- 39. YouTube or Video Channel
- 40. • Cost effectiveness - registering for a YouTube Channel is free • Innovative and new way to inform and engage an audience • Interactivity - Video viewers can comment on videos or even record and post a video response • Content Accessibility - user can view video on web pages or mobile phone • Security - User can choose the viewer • Unlimited content can be uploaded • RSS Feed -
- 41. Create a LinkedIn page
- 42. • Manage the information that's publicly available about the company or individual • Find and Be introduced with potential clients, service providers and subject experts • Ask recommendation • Create and Collaborate on projects, gather data, share files and solve problems • Be found for business opportunities or partnership • Gain new insights from discussions with likeminded professionals in private group settings • Discover inside connections that can help land jobs • Post and distribute job listings to find the best talent for their company • Advertise – LinkedIn Recruiter, Content adds
- 43. Make your websites high ranked in Search Engine • Review of your site content or structure • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript • Content development • Management of online business development campaigns • Keyword research
- 44. Shorten the URL
- 45. Create a Google+ page
- 47. Create a Blog
- 48. Be Found!
- 49. Mobile Apps
- 50. Check-in
- 52. Manage your trip – Integrate with Facebook
- 53. Email Newsletter • Number of people subscribed to the newsletter • Number of people which unsubscribed annually • Increased website traffic due to use of the links from the e- newsletter
- 54. Manage all of your social networks
Editor's Notes
- Before social media conversation is like one to one.
- But after evolving social media it becomes like this…
- Sometimes it’s complicated to understand.
- Sometimes it become more complicated. Even more complicated. But we can make use of it…in business
- In a study it found that, 8% trust celebrities 27% trust experts 61% trust their friends. So here is the magic of social media. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing. 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing These are the definitive benefits of social media marketing that are listed: Increased exposure Generated leads Improved search ranking Grew business partnerships Reduced marketing expenses Improved sales Provided marketplace insight
- More than 65 millions facebook users access the site through a mobile device. 80% of twitter usage is on mobile device. you will surprised to see one interesting thing… If you go to your smart phone data usage option you will see 90% of you are using 60 -90 % data exchange for social media. Sometimes its face book, sometimes its you tube, it may be twitter or linked in. whatever…
- This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
- Facebook is the 3rd largest country. FB has more than 500 million active users. You tube is the 2nd largest search engine. 65% consumers express their feelings through twitter. Average user spends more than 55 minutes a dayin facebook alone. 300000+ business have an active presence in FB.
- For this session, I’m going to walk you through some case studies of organisations who have made enormous progress in getting social with their employees Hopefully, during this section, I’ll be able to demonstrate some of the massive benefits of getting social with your people – in particualr in terms of: Innovation Retention Efficiency Talent Engagement One important point – THERE’S NO ONE-SIZE FITS ALL – IT MUST FIT WITH YOUR CULTURE AND OBJECTIVES – more on that later
- For this session, I’m going to walk you through some case studies of organisations who have made enormous progress in getting social with their employees Hopefully, during this section, I’ll be able to demonstrate some of the massive benefits of getting social with your people – in particualr in terms of: Innovation Retention Efficiency Talent Engagement One important point – THERE’S NO ONE-SIZE FITS ALL – IT MUST FIT WITH YOUR CULTURE AND OBJECTIVES – more on that later