This document provides tips for job seekers who are not receiving responses from applications. It recommends using online marketing strategies to stand out, such as creating a digital resume, YouTube channel, Google AdWords campaign, and active social media profiles. The tips are organized into 7 steps: get online, get video, get advertising, get social, get active, get custom, and follow up. The overall message is that a creative online presence can help job seekers get their applications noticed by decision makers.

2. Problem:
• You’re applying for jobs, but you:
– Are not hearing back
– Don’t have enough experience
– Can’t reach the right people
– Frustrated!

3. Why?
• The job market is crowded with experienced
professionals
• Automated systems rule HR
• Decision makers can’t distinguish between
generic looking resumes and applications

4. Solution
• You need to STAND OUT!
• Actions speak louder than words, so a creative
application can help you get noticed by top
decision makers
• Use online marketing to your advantage as
you network from the comforts of your own
home

5. Step 1: Get Online
• Benefits of creating a digital resume
– You’ll be indexed in Google and other search
engines
– You’re content is always up to date
– You can add more relevant information
– Create your brand

6. Step 1: Get Online
• www.sbcmurphy.com
• www.christinerochelle.com
• www.eatsomethingnew.com

9. Step 2: Get Video
• Creating a YouTube channel can help you:
– Create dynamic pitches
– Show off your personality and speaking skills
– Go viral

10. Step 2: Get Video
• http://www.youtube.com/user/HireJonBarnha
rt
• http://www.xtranormal.com/movie-maker
“I’m a very personable person and a
paper resume is very impersonal.”

11. Step 3: Get Advertising
• Creating Google Adwords Campaign Can:
– Target high ranking officials in companies
– Send them back to your digital resume
– Send them back to your YouTube channels
– Send them to your social media profiles

12. Step 3: Get Advertising
• http://mashable.com/2010/05/13/job-google-
ad-words/

13. Step 4: Get Social
• Social Profiles can boost your visibility and
help you network
• Many companies are looking online for
candidates, such as LinkedIn
• Be in the right place at the right time

14. Step 4: Get Social
• Twitter
– Connect with industry professionals
• LinkedIn
– Get recommendations
• Facebook
– “Like” Business pages & engage
• Google+
– Join in the conversations and “Meet Ups”

18. Step 5: Get Active
• Don’t sit around waiting for opportunities to
come to you – be proactive!
– In the job search
– Outside the job search
– In your industry

19. Step 6: Get Custom
• Customizing your resume for each employer
helps you:
– Add relevant keywords that match the position
– Convince the recruiter you’re perfect for the job
– Prove that you’re willing to put in the effort

20. Step 6: Get Custom
• Don’t send your resume to just a Jobs email
• Research employees, find their contacts and
customize your email to their position at the
company
• Learn the company’s current status and use
that to your advantage

21. Step 7: Follow Up!
• An effective follow up can greatly increase
your chances of hearing back from employers:
- Take notes during meetings/interviews
- Send thank you's ASAP
- E-mail and/or Snail mail
- Sell yourself

22. Questions?

23. Contact
Email: ignitemonmouth@gmail.com
We’re here to help!