A Graphic Design 101 Presentation. Enjoy.

1. :
Graphic
?
Design

2. Graphic Design?
History
Typefaces
:?
Rules
Principles

3. Graphic Design?
Webster’s Definition
History
Typefaces
:
Rules
the art or profession of using Principles
design elements (as typography and images)
to convey information or create an effect;
also : a product of this art.

4. Graphic Design?
What is Graphic Design?
History
Typefaces
:
Rules
visually communicating design Principles
as an idea, thought, message or meaning,
to create, inspire, teach, persuade,
inform entertain, enhance or change.

5. Graphic Design?
1st Documented Drawings
History
Typefaces
Rules
Principles
Cave Paintings, Lascaux, France 15,000 – 10,000 BC
Petrographic Figures Rock Carving

6. Graphic Design?
Invention of Writing
History
Typefaces
Rules
Principles
Pictographs Symbol for a word or phrase

7. Graphic Design?
Trajan Inscription
History
Typefaces
Rules
Principles
Capitalis Monumentalis

8. Graphic Design?
Beginning of Typography
History
Typefaces
Rules
Principles
Johannes Gutenberg 1398 – 1468
Started The "Printing Revolution”

9. Graphic Design?
School of Design
History
Typefaces
Rules
Principles
Functionalism & Simplicity

10. Graphic Design?
Classic Typefaces
History
Garamond France 1615 Typefaces
Rules
Baskerville England 1757
Principles
Bodoni Italy 1788
Frutiger
Gill Sans 1928
Univers 1954
Helvetica Switzerland 1957

11. Graphic Design?
History
Typefaces
Neue Haas Grotesk
Rules
Helvetica
Principles
Helvetica Neue 67 medium condensed
Helvetica’s Neue LT is DWL’s official typeface.

12. Graphic Design?
History
Typefaces
Rules
Principles

13. Graphic Design?
History
ascender
Typefaces
1 alpha
descender
meanline
x-height
baseline
Rules
Principles

14. Graphic Design?
History
Typefaces
2 leading
x
x-height
Rules
Principles
between

15. Graphic Design?
History
Typefaces
3 kerning Rules
Principles
Proper typesetting improves readability &
is more esthetically pleasing.

16. Graphic Design?
History
3 II n Counterform
Typefaces
Rules
Principles
Proper kerning is OPTICAL & optically measured.

17. Graphic Design?
History
yes
4“
Typefaces
Rules
Principles
Hang punctuation out.

18. Graphic Design?
History
Typefaces
5
Em eumquat emolupture
modis dolla cum la sequis Rules
dendunt labo. Ehendis Principles
tibuscipit ea suntibus,
voluptiis cusae ut qui cum,
nimus aut et re nit, te
mossuntiam ime qui dem
widow.

19. Graphic Design?
Dynamic Planes
History
Typefaces
Rules
Principles
xxxxxx

20. Graphic Design?
Space
History
Typefaces
Rules
Principles

21. Graphic Design?
Josef Muller-Brockman
History
Typefaces
Rules
Principles

22. Graphic Design?
Josef Muller-Brockman
History
Typefaces
Rules
Principles

23. Graphic Design?
László Moholy-Nagy
History
Typefaces
Rules
Principles

24. Graphic Design?
László Moholy-Nagy
History
Typefaces
Rules
Principles

25. Graphic Design?
Armin Hofmann
History
Typefaces
Rules
Principles

26. Graphic Design?
Paul Rand
History
Typefaces
Rules
Principles

27. Graphic Design?
Saul Bass
History
Typefaces
Rules
Principles

28. Graphic Design?
Andy Warhol
History
Typefaces
Rules
Principles

29. Graphic Design?
History
Typefaces
Rules
Principles

30. Graphic Design?
History
Typefaces
Alston Purvis W., Meggs, Philip B.. Megg's History of Graphic Desgin. Hoboken: John Wiley & Sons, Inc., 2006.
Craig, James. Designing With Type, The Essential Guide to Typography. New York: Watson-Guptill Publications, 2006.
Rules
"http://www.merriam-webster.com/dictionary/graphic%20design". 8/11/2010 <http://www.merriam-webster.com/>.
"http://en.wikipedia.org/wiki/Johannes_Gutenberg". 8/11/2010 <www.Wikipedia.org>.
"http://en.wikipedia.org/wiki/Paul_rand". 8/11/2010 <www.Wikipedia.org>. Principles
"http://en.wikipedia.org/wiki/Saul_Bass". 8/11/2010 <www.Wikipedia.org>.
Sources