Gray Routes designs and deploys novel GPS-based mobile app solutions with cloud-hosted Analytics server that automates critical supply chain logistics & distribution processes intelligently, bringing Sales, Delivery & Retail iQ at the fingertips of its clients such as Proctor & Gamble, GSK, Nivea, Pace Logistics, Vinay Switches, ADF FOODS, RROPL and several hundred retailers, courier and transport associations among others.
Founded by IIT KGP-IIM Ahmedabad alumni and ex-IIT Bombay Ed-Tech startup leader with experience in Fortune 500 firms such as HUL, Nvidia and Google, Gray Routes is angel-funded by leading angel-investors from The Carlyle Group, Qualcomm and Intel.
With wide acceptance across industries and rapid traction of its innovative patent-pending and branded solutions, built on a heavy R&D budget, and the power of crowd-sourced knowledge-base on geo-locations, road quality, retail pricing trends and traffic data, Gray Routes is well-positioned to become a world-wide leader in Delivery Force Automation, and a true champion of Intelligent automation in Sales CRM, GPS-tracking and Mobile POS sectors.
Our products include:
GrayFOS Sales iQ at Your Fingertips: https://www.facebook.com/GrayFOS
GrayDrop Delivery iQ at Your Fingertips: https://www.facebook.com/GrayDropERP
GoStocky Retail iQ at Your Fingertips: https://www.facebook.com/pages/GoStocky/288583957993115?fref=ts
Follow our progress by Liking our Facebook page and support our efforts at:
www.grayroutes.in - Official homepage of Gray Routes Technology Pvt. Ltd.
www.graydrop.com - Home of GrayDrop Delivery Force Mapping & Automation
www.grayfos.com - Home of GrayFOS Sales Force Mapping & Automation
www.gostocky.com - Home of GoStocky Retail ERP
3. GRAY ROUTES
GRAY ROUTES
Incorporated: April 2013
Regd. Office: Saki Naka, Andheri (E), Mumbai – 400072
Employee Strength: 22
Corporate Structure: Private Limited by Shares (previously LLP)
Jurisdiction: Mumbai
Recognition: Top 4 Tech Enterprises in India voted by RAE, Govn. Of UK
Funding status: Angel-funded by investors from Silicon Valley, PE/VC
Overview
• To organize the last mile of goods distribution using real-time data
Mission
• Machine-intelligence based planning and total automation for all field
resources to digitize and unravel the Market on your fingertips
Vision
• Customer-centricity, Integrity, Simplicity for end-user, Magical
Innovation, Speed of light execution, Possibilities, Insightful
Values
5. GRAY ROUTES
GRAY ROUTES
Disruptive Innovation with Geo-Analytics
OUR PRODUCTS
OUR USP
GrayFOSTM: World’s first unified
Sales Force Mapping &
Automation solution
GrayDROPTM: World’s first
unified Delivery Force Mapping
& Automation solution
Web & Android/iOS Mobile app + Analytics for Fortune500
& SME firms, transporters & fleet-owners
Web & Android/iOS Mobile app + Analytics for Fortune500
& SME firms
First-Mover in Intelligent GPS-led
FIELD FORCE AUTOMATION
Our SaaS innovation enables better
city traffic and labor management,
Rural servicing, a carbon-free
sustainable environment and
affordable product distribution for all
Others obscure data, we
give you plain insights !
BIG DATA powered
complex computations on
all platforms, that
everyone simply gets
VISUAL analytics rules !
Others just develop,
we invent !
WHAT PROBLEMS
PEOPLE SUFFER, WE
simply SOLVE !
Patent IPR for the
world to see & trust
6. GRAY ROUTES
GRAY ROUTES
Gray Routes – Product Vision
OUR OTHER PRODUCTS:
GoSTOCKYTM: Smartphone-
based unified Retail ERP, POS
Billing & CRM Analytics solution
Android app for retailer/stockist + Predictive Retail Analytics
for Fortune500 and SME firms
To make Mobile Vision & Search
affordable and integral to most stable and
largest physical retail channel
Over 400 times bigger than e-Commerce !
Visual Analytics
Big data based predictive analysis
presented visually on a device such that
Everyone simply gets it !
Platform Leadership in intelligent distribution
infra-sharing space, enabling Rural servicing,
Mobile payments, Better livelihoods
& Risk-free yet affordable
Product distribution for new products
7. GRAY ROUTES
GRAY ROUTES
OUR SERVICES:
OUR USP:
In-depth understanding of complex distribution systems & RTM challenges in emerging markets
Thought Leadership and acute analytical strength of team members from IITs and IIMs
Disruptive Innovation in Route-to-Market
• Next-generation Big-data powered store assortment recommendations,
routing, visibility analytics for FORTUNE 500 & SME clients
• Custom Analytics reports and data visualization framework
Analytics & SW Advisory:
Consulting services on Analytics
dashboard design, Mobility
Reporting
• Network Quality analytics and dynamic sync and activity alerts
• Technology Partnership with MobiKwik & mVaayoo for data management
Data Connectivity: Connectivity
support for Gray Routes’ products
with network strength mapping-
based alerts and data/message
management
• Exclusive partnership with Mumbai Dabbawalas and others for express
delivery, marketing and training services under GRIDERTM brand
• Exclusive partnership with Market Majors Distribution and others for O2O
commerce fulfillment
Hyperlocal Services: Direct to
consumer delivery and marketing
through extensive partner network
8. GRAY ROUTES
GRAY ROUTES
Our Clientele
We also serve over 280+ retailers, restaurants like Subway, Monginis, Food-
aggregators like Faasos, Hola Chef, gift shops, pharma distributors, transporters
including Sundargarh Truck Owner’s Association members through partners
270+
Customer
s
1000
Days
tracked
6 Million
Transactions
60 Million
Kms
tracked
360 Cr
Gross
Merchandize
Value
enabled
12+
States
3
Countries
Key Customers
9. GRAY ROUTES
GRAY ROUTES
Our Investors
Marquee angel-investors from The Carlyle
Group (Private Equity) & Amicus Capital (VC)
Current Investors include key industry experts
from computer hardware and software sectors
Advisors include key industry experts from
management consulting – Jeyadev
Parthasarathy (Korn Ferry)
Advisors include senior leaders and Board
members in other SW MNCs – Sridhar Manthani
(Ex-Nvidia director)
Investors belong to
Tech Partners
10. GRAY ROUTES
GRAY ROUTES
Who we are
Soubhagya Sahoo, CEO and Co-Founder
• Won India her first GOLD medal at 18 yrs, in International Chemistry Olympiad (IChO 2001)
• Topped IIT KGP to join NVIDIA, where he designed Display chips for Tesla/Tegra GPUs, leading
international teams in USA, Taiwan on world-class hardware design and verification efforts
• Among top 2 in IIM A entering batch (2008) – finalist in Aditya Birla/OP Jindal scholarships
• Led Unify-ERP and Shakti Mobility projects as National Project Manager for Unilever India
• Leads overall company vision, technology, product strategy, finance, consulting and marketing
Sapna Patel, Co-Founder
• Resourceful startup leader with multi-industry experience across education, online sales &
marketing, non-profit sector, retail and finance
• As VP, Strategic Alliances for IIT Powai-based Education startup Inopen Technologies, she allied
with top Google Execs to host India’s first Google EdTech-Google App for Education Conference
• Starting her career in Sales services with Google, she also advised global organizations such as
Teach for India, Teach First UK on their Digital Strategy and Fellowship Programs
• Leads services strategy, and operations including legal, business development, alliances and
human resources for Gray Routes
Gray Routes was seeded in 2012 out of the felt pain point of poor UI and disregard of end-user
convenience on GPS-enabled consumer products, leading to minimal industry adoption despite huge
potential as a productivity solution. Our experience leading disruptive sales, engineering innovation
and training projects at HUL, NVIDIA, Google, and TFI led to incorporation of Gray Routes in April 2013,
with a clear enterprise mobility and distribution solutions focus.
11. GRAY ROUTES
GRAY ROUTES
Our Team
Gray Routes has disrupted the traditional workplace with an innovative concept called Lazy Mondays,
built around a spirit of comradeship and leadership in competitive team games. Behavioral skills
sessions, True focus on Learning & Development and a continuous sense of engagement at the
workplace is one of the secrets behind our high-energy workplace and high-quality output.
Headcount including Partner Network: 450+ across 3 cities
2016 Team Strength: 22
Colleges: IIT-KGP, IIT-R, DAICT, NIT, VIT, IIM A, I & Shillong
Work-ex: Google, HUL, Future, TFI, Nvidia, Randstad
12. GRAY ROUTES
GRAY ROUTES
In the Media
POSTS
Exclusive: Gray Routes raises second round
of angel funding - TechCircle
A life-saver for Transporters, Truckers &
Fleet-owners world-wide - Linkedin
Why e-Commerce is like delivering an
infant ! - Linkedin
Nielsen suggests R&D reason behind CPG
launch failures. Here is the real reason -
Linkedin
Looking beyond Automating just the Sales
Force - Linkedin
In the Zone – Official Blog
Lever-age in Rural Distribution – Official
Blog
13. GRAY ROUTES
GRAY ROUTES
Why clients want us?
Expertise of creating and rolling out India’s largest Mobility Project spanning across
over 55000 users in 400 towns and most number of Distributor-ERP projects
Architected all-India retail customer segmentation and next-gen iQ projects for HUL
Consumer insights and deep understanding of end user adoption integrated into the
products
We use the best engineering and data analysis talent to create cutting edge solutions
using geo-location and image recognition
Client can bring down number of external stakeholders in a complex project rollout
to just one – simplification !
Project risk is controlled through successful pilot prework at client site and post
deployment support solutions
14. GRAY ROUTES
GRAY ROUTES
Industry-leading in-depth understanding of RTM implementation challenges
Innovative, First-to-Market with novel Mobile-based solutions
Highly Experienced team with track record of several successes !
Successful global deployments with marquee FORTUNE 500 client base
Fast-paced International Traction - Built in India for the Global markets
World-class IPR based on leveraging latest mobile APIs and sensor data
Best-in-class digitized planning and implementation support framework
High-growth and immediate returns from enterprise mobility & analytics
Why should you partner with us?