Gray Routes is an IT-SaaS company focused on retail, logistics, pharma and consumer goods sectors. It provides mobile and analytics solutions like GrayFOS for sales force automation and GrayDrop for delivery force automation. The company was founded in 2013 and has 18 employees from top Indian colleges with prior experience at companies like Google, HUL and Nvidia. It has received angel funding and its clients include Fortune 500 companies and SMEs in India and other countries.

1. GRAY ROUTES
Distribution iQ at your Fingertips
Gray Routes – Company Profile
2014

2. Company: Gray Routes Innovative Distribution LLP
Directors:
Soubhagya Sahoo (IIT-IIM MBA, B.Tech., Ex-HUL Sales CoE)
Sapna Patel (Masters, Ex-IIT B startup, Ex-Google Sales)
Sector / Industry focus: IT-SaaS for Retail, Logistics, Pharma,
Consumer Goods and related sectors, Distribution Advisory
Web: www.grayroutes.in
Mobile: +91 77 3838 9572
Email: grayroute@gmail.com
gray-routes-innov-ative-
distribution
GrayRoutes
GrayRoutesLtd
Gray Routes+
Gray Routes
Mumbai Head Office:
4A9, Gundecha Enclave
Khairani Road, Saki Naka,
Andheri (E), Mumbai – 400072
GRAY ROUTES
Introduction
GRAY ROUTES

3. GRAY ROUTES
Overview
• Our mission is to route intelligence into the last mile of distribution
leveraging technology to beneficially automate every step
Incorporated: April 2013
Regd. Office: Royal Palms, Goregaon (E), Mumbai – 400065
Employee Strength: 18
Corporate Structure: Limited Liability Partnership
Jurisdiction: Mumbai
Recognition: Top 75 business felicitation in ET Power of Ideas 2012
Funding status: Angel-funded by PE and Silicon Valley investors
Mission
Vision
• To be known as the world’s most innovative (Route to Market) RTM
mobility & analytics giant, by intelligently bringing the Market at
your fingertips
• Customer-centricity, Affordability, Accountability, Simplicity for end-user,
magical Innovation, Speed of light execution, Possibilities
Values

4. Gray Routes – Disruptive Innovation in Route-to-Market
GRAY ROUTES
OUR PRODUCTS
Android app, Deployment + Analytics for Fortune500 & SME
firms
OUR USP
GrayFOSTM: World’s first Geo-
Visual Sales Force Automation
solution
GrayDROPTM: World’s first
Enterprise Delivery Force
Automation & Last mile Analytics
Web & Android/iOS Mobile app + Analytics for Fortune500
& SME firms, transporters & fleet-owners
First-Mover in Intelligent GPS
DELIVERY FORCE AUTOMATION
Our SaaS innovation enables better
city traffic and labor management,
Rural servicing, a carbon-free
sustainable environment and
affordable product distribution for all
Others confuse data, we
give you plain insights !
BIG DATA powered
complex computations on
all platforms, that
everyone simply gets
VISUAL analytics rules !
Others just develop,
we invent !
WHAT PROBLEMS
PEOPLE SUFFER, WE
simply SOLVE !
Patent IPR for the
world to see & trust

5. GRAY ROUTES
Gray Routes – Product Vision
OUR OTHER PRODUCTS:
GoSTOCKYTM: Novel
Smartphone-based Retail ERP,
POS Billing & CRM Analytics
Android app + Predictive Retail Analytics for Fortune500:
Monthly subscription fees
To make Mobile Vision & Search
affordable and integral to most stable and
largest physical retail channel
Over 400 times bigger than plain e-Commerce !
Visual Analytics
Big data based predictive analysis
presented visually on a device such that
Everyone simply gets it !
Platform Leadership in intelligent distribution
infra-sharing space, enabling Rural servicing,
Mobile payments, Better livelihoods
& Risk-free yet affordable
Product distribution for new product launches

6. Gray Routes – Disruptive Innovation in Route-to-Market
GRAY ROUTES
OUR SERVICES:
• Our Industry benchmarking of technology initiatives, best practices
presented by P&G in Turkey, used for internal project prioritization
• Source: Gray Routes Proprietary knowledge (Internal customer research,
Distributor Trade Survey 2013-14)
DMS Advisory: Consulting services
on Distributor Management Systems
/ERP design & benchmarking, gap
resolutions
• Next-generation Big-data powered store assortment recommendations,
routing, visibility analytics for FORTUNE 500 clients
• Analytics dashboard design for FORTUNE 500 & Large firms
• Custom Analytics reports and application consolidation framework
Analytics & SW Advisory:
Consulting services on Analytics
dashboard design, Mobility
Reporting
• Integration with legacy ERP software including Botree, Forum, Stocky, MIDAS
• Single button integration with hosted ERP software including SAP,
Salesforce.com
ERP Integration: Integration
support for Gray Routes’ products
with custom as well as common
Sales ERP packages
OUR USP:
 In-depth understanding of complex distribution systems & RTM challenges in emerging markets
 Thought Leadership and acute analytical strength of team members from IITs and IIMs

7. Products & Services: Tech-enabling clients at every level
GRAY ROUTES
Retailer
Distributor
Field Officer
Distributor ERP
Retail ERP
Salesman-Driver
Analytics
Sales Officer-
Planner tools
MANAGER
Intelligent
Distribution Portal
Salesman/Driver

8. GRAY ROUTES
Our Clientele
 Advisory engagements with leading Fortune 500 and large firms
 GrayFOS POC & deployment with Proctor & Gamble & several others
 GrayDrop delivery navi-routing SaaS solution deployed with Vinay
Switches, Shweta Electronics, Pace Projects & Logistics and distributors
of some of world’s largest FMCG firms
 GrayDrop International deployment with Hilmi trading, Muscat
 Logistics: Pace Projects & Logistics
“Sahoo designed, developed and deployed the Shakti Distribution Management System which has led
to seamless automation and technology integration of the Unify-DMS with our large Rural Shakti
entrepreneur channel. I look forward to the cutting edge solutions that come out of his entrepreneurial
venture.” – Manish Tiwary, ED-Sales HUL
“For P&G, we have used the GrayFOS solution, which allowed our sales force to easily see white spaces
on their smartphones – allowing us to easily know where to add coverage, Add new customers by easy
capture of details along with geo-tagging, Geo-tagging of current customers to effectively plan routes..
Thereon, the delivery tracking application proved to be very useful to guide all retail delivery
compliance” – Project Head, P&G India
“We are working on some of the problems you guys work on already and have already developed –
Great to connect. Looking forward to our collaboration” – CEO, Delhivery
Distributors of
And more …
Testimonials
Sundargarh Truck
Owner’s Association

9. GRAY ROUTES
Our Investors
 Marquee investor from Private Equity -
(The Carlyle Group)
 Current Investors include key industry
experts from computer hardware and
software sectors
 Advisors include key industry experts from
management consulting – Jeyadev
Parthasarathy (Korn Ferry)
 Advisors include senior leaders and Board
members in other SW MNCs – Sridhar
Manthani (Ex-Nvidia director)
Investors belong to
Tech Partner:

10. GRAY ROUTES
Who we are
Gray Routes was seeded in 2012 out of the felt pain point of poor UI and disregard of end-user
convenience on GPS-enabled consumer products, leading to minimal industry adoption despite huge
potential as a productivity solution. Our experience leading disruptive sales, engineering innovation
and training projects at HUL, NVIDIA, Google, and TFI led to incorporation of Gray Routes in April 2013,
with a clear enterprise mobility and distribution solutions focus.
Soubhagya Sahoo, CEO and Co-Founder
• Won India her first GOLD medal at 18 yrs, in International Chemistry Olympiad (IChO 2001)
• Joined NVIDIA from IIT KGP, where he designed Display chips for Tesla/Tegra GPUs, leading
international teams in USA, Taiwan on world-class hardware design and verification efforts
• Among top 2 in IIM A entering batch (2008) – finalist in Aditya Birla/OP Jindal scholarships
• Led Unify-ERP and Shakti Mobility projects as National Project Manager for HUL in previous role
• Leads overall company vision, technology, product strategy, finance, consulting and marketing
Sapna Patel, Co-Founder
• Resourceful startup leader with multi-industry experience across education, online sales &
marketing, non-profit sector, retail and finance
• As VP, Strategic Alliances for IIT Powai-based Education startup Inopen Technologies, she allied
with top Google Execs to host India’s first Google EdTech-Google App for Education Conference
• Starting her career in Sales services with Google, she also advised global organizations such as
Teach for India, Teach First UK on their Digital Strategy and Fellowship Programs
• Leads services strategy, and operations including legal, business development, alliances and
human resources for Gray Routes

11. GRAY ROUTES
Our Team
Gray Routes has disrupted the traditional workplace with an innovative concept called Lazy Mondays,
built around a spirit of comradeship and leadership in competitive team games. Behavioral skills
sessions, True focus on Learning & Development and a continuous sense of engagement at the
workplace is one of the secrets behind our high-energy workplace and high-quality output.
2014 Team Strength: 18
Colleges: IIT-KGP, IIT-R, DAICT, NIT, VIT, IIM A,I & Shillong
Work-ex: Google, HUL, Infosys, TFI, Nvidia, SalesForce.com

12. GRAY ROUTES
Media
POSTS
A life-saver for Transporters, Truckers
& Fleet-owners world-wide - Linkedin
Why e-Commerce is like delivering an
infant ! - Linkedin
Nielsen suggests R&D reason behind
CPG launch failures. Here is the real
reason - Linkedin
Looking beyond Automating just the
Sales Force - Linkedin
In the Zone – Official Blog
Lever-age in Rural Distribution –
Official Blog

13. Why clients want us?
GRAY ROUTES
 Expertise of creating and rolling out India’s largest Mobility Project spanning across
over 55000 users in 400 towns and most number of Distributor-ERP projects
 Architected all-India retail customer segmentation and next-gen iQ projects for HUL
 Consumer insights and deep understanding of end user adoption integrated into the
products
 We use the best engineering and data analysis talent to create cutting edge solutions
using geo-location and image recognition
 Client can bring down number of external stakeholders in a complex project rollout
to just one – simplification !
 Project risk is controlled through successful pilot prework at client site and post
deployment support solutions

14. Why should you partner with us?
GRAY ROUTES
 Industry-leading in-depth understanding of RTM implementation challenges
 Innovative, First-to-Market with novel Mobile-based solutions
 Highly Experienced team with track record of several successes !
 Successful POCs with P&G and deployed with existing FORTUNE 500 base
 Active interest from domestic/international firms in
Morocco/Dubai/Spain/Philippines/USA – International Traction
 World-class IPR based on adaptation of latest mobile APIs and mobile sensors
 Best-in-class user/transaction authentication model (patent pending)
 High-growth and immediate returns from enterprise mobility & analytics

15. Thank You
GRAY ROUTES