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Agora<br />1/18/2011<br />
Who we talked to<br />
Testing value proposition hypotheses: Lessons Learned<br />
Major challenges<br />If seller is private cloud, potential security concerns<br />For startup buyers, Amazon = Trust<br /...
Current thoughts on value prop<br />
Questions going forward<br />How do we get past Amazon as the default?<br />How viable is telecom as potential seller?<br ...
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E245 agora-week 3

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E245 agora-week 3

  1. Agora<br />1/18/2011<br />
  2. Who we talked to<br />
  3. Testing value proposition hypotheses: Lessons Learned<br />
  4. Major challenges<br />If seller is private cloud, potential security concerns<br />For startup buyers, Amazon = Trust<br />Latency concerns<br />High switching costs<br />
  5. Current thoughts on value prop<br />
  6. Questions going forward<br />How do we get past Amazon as the default?<br />How viable is telecom as potential seller?<br />Validate buyer & seller value propositions<br />How do we access the buyers and sellers? What sort of sales structure and sales force does it require? <br />Who is the main buyer and what are his motivations?<br />Is buying guide/ matching service superior value proposition to marketplace?<br />

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