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Agora,[object Object],1/18/2011,[object Object]
Who we talked to,[object Object]
Testing value proposition hypotheses: Lessons Learned,[object Object]
Major challenges,[object Object],If seller is private cloud, potential security concerns,[object Object],For startup buyers, Amazon = Trust,[object Object],Latency concerns,[object Object],High switching costs,[object Object]
Current thoughts on value prop,[object Object]
Questions going forward,[object Object],How do we get past Amazon as the default?,[object Object],How viable is telecom as potential seller?,[object Object],Validate buyer & seller value propositions,[object Object],How do we access the buyers and sellers? What sort of sales structure and sales force does it require?  ,[object Object],Who is the main buyer and what are his motivations?,[object Object],Is buying guide/ matching service superior value proposition to marketplace?,[object Object]

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