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PERSONAL LIBRARIES	,[object Object],WEEK 3,[object Object],VALUE PROPOSITIONS,[object Object]
Value Proposition Hypotheses,[object Object],Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers,[object Object],Technology/Market: Customers enjoy the current product but cost is the prohibiting factor in purchasing a premium account,[object Object],Competition: We need to displace Endnote, which currently claims 90% of the market share,[object Object],Product: MVP will import, organize and cite papers,[object Object]
Experiments,[object Object],Market Research,[object Object],Interviewed 10 current users and non-users from biomedical, neuroscience, psychology & legal,[object Object],Surveyed 200 existing users (~5% response rate),[object Object],Product Marketing,[object Object],Demoed to paper management research group,[object Object],Refined messaging pitch via media training workshop,[object Object],Feedback meetings with BryanStolle                             & Konstantin Guericke,[object Object],More info on our blog: http://factnote.com/c/e245,[object Object],Includes interview notes (must have a user account to view),[object Object]
Key Findings,[object Object],Non-users are excited about the product and generally think it will save time and reduce frustration,[object Object],Biggest user adoption hurdles are energy spent learning interface & loading past papers, not price,[object Object],Tools/tips, interface usability needs to be reworked,[object Object],Pre-populate works cited in user’s own publications ,[object Object],Critical mass – users ask labs to purchase for them, increase value of sharing & collaboration features,[object Object],Customers find high value in tagging and organizing papers, rivaling that of inserting citations,[object Object],Providing both makes our product more valuable than Endnote,[object Object],MVP will import and organize papers in an intuitive interface,[object Object],Pivot Opportunities: Customer Base, Personal Prestige, Material Citations,[object Object]

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