1. Engineering 245 The Lean LaunchPad Session 3: Customers, Customers, Customers Professors Steve Blank, Ann Miura-Ko, Jon Feiber http://e245.stanford.edu/

3. VALUE PROPOSITIONS images by JAM what are you offering them? what is that getting done for them? do they care?

4. CUSTOMER SEGMENTS images by JAM which customers and users are you serving? which jobs do they really want to get done?

5. CUSTOMER SEGMENTS images by JAM which customers and users are you serving? which jobs do they really want to get done?

8. Corporate Customers Business to Business (B to B)

15. Consumer Customers Business to Consumer (B to C)

22. Multi-Sided Markets Business to Business to Consumer (B to B to C)

25. Team Exercise