1. Reddit Marketing
Nick Hershey
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1) What is Reddit?
Reddit is essentially a bunch of forums to which its users post. The site is divided into
subcommunities (called "subreddits") with a common interest in a certain topic (denoted
by "r/topic" at the URL "http://www.reddit.com/r/topic").
2) Why should I use Reddit?
Subreddits are what makes Reddit perfect for testing interest in your idea: you have a
group of people who have self-identified as interested in your topic. These people
want to see your product and will likely be your earlyvangelists. Because of this, my
group saw higher conversion rates through Reddit than through Google Ads or Facebook
Ads. Oh, and Reddit is free!
3) Make an account on Reddit

2. 4) Browse Reddit

3. After you make your account, I recommend browsing Reddit a little. Post various places
and try to get a feel for the website. Posting will make you less likely to get marked as
spam
5) Search for your topic
Use the search bar to search something related to your topic. We worked on architectural
software, so we looked into architecture.
6) Find relevant subreddits
When you search, Reddit will suggest subreddits you should consider. Be careful though:
only choose subreddits that pertain to your topic and have a large following. For our
group, we decided r/Architecture would be sufficient.

4. 7) Get a feel for the subreddit(s) you choose
Once you choose a subreddit, read the guidelines on the right and read a few posts.
Learn what constitutes a “normal” post in this subreddit.

5. 8) Post! You can post a link or text
Once you have a feel for the subreddit. Go ahead and post a link (to drive traffic to your
site) or text (to learn more about your topic). I recommend posting text first to learn more
about your topic. If you post a link, word it like a recommendation from a friend not an
advertisement.
9) Respond to comments
People will give you feedback on your idea and website, so engage in discussion with
them.

6. And that’s it! Contact me at nhershey@stanford.edu
if you have any questions!