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A quick primer: How do Innovation at 50x 031616

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A quick primer:
How do surveys work?
2 Market research team writes a survey that will inform the answer
Demographics
● Age?
● Gender?
● ...
Behavior
● Where did you buy?
● What? How much?
● ...
Emotions / Feelings
● Why did you buy?
● What matters to
you?
Survey
5 - 10 minutes of
questions
10 - 15 minutes
of questions

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