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Demographics ● Age? ● Gender? Innovation at 50x 031616

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Demographics
● Age?
● Gender?
● ...
Behavior
● Where did you buy?
● What? How much?
● ...
Emotions / Feelings
● Why did you buy?
● What matters to you?
● ...
Survey
A quick primer:
How do surveys work?
4 Consumers answer survey based on their memory
Panel ProviderMarket Research team
Self
reported
data

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