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Archetypes Team 198 Customer OEM Innovation at 50x 031616


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Team 198
Customer OEM Archetypes
National – PPG, Guardian, ASG, MaXPro Window Films
International – CSR Australia, NSG (Pilkington)
Regional – Thompson Creek, Comfort Windows & Doors
Influencer Archetypes
Sustainability driven architects
Energy Consultants
Enduser Archetypes
High-end commercial buildings
often public
Commercial rehab and retrofits