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Company Incentives & Goals In Innovation at 50x 031616

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Company Incentives & Goals
In support of Innovation in All 3 Horizons
Disruptive
Innovation
Steve Blank
• Company operates on goals and incentives
• Incent mavericks, incent support, incent adoption
If supporting Horizon 2/3 is not part of Company goals &
incentives then there is no real commitment to innovation
Process
Innovation
Refactoring
Group
Company
support orgs
Positive – Financial Awards, Performance
Bonuses, & Honorary Awards
Negative – You can lose product funding

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