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Horizon 1: Market/Customer Driven • Innovation at 50x 031616


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Horizon 1: Market/Customer Driven
• R&D decide their own projects with signals from:
– Pilot studies
– Business Unit or CTO priorities
– External: start-ups and academic
– Demo days or open interfaces to suppliers, customers,
• Projects must be relevant to core competencies
• Success: is awareness, market perception, $’s+ profit
• Assets: IP, Advanced design, External Industry Leadership
Source: Ikhlaq Sidhu, UC Berkeley