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What we thought: Enterprise VP Innovation at 50x 031616

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What we thought: Enterprise VP blue = consumer
black = enterprise
Enterprise Value Proposition:
Replace traditional survey providers by:
● Linking real behavior with opinions (vs.
stated behavior)
● Ability to follow up with consumer
● Faster turnaround
Key
Resources
• Historical granular
data
• Automated
platform for
seamless insights
extraction
Demographics
● Age?
● Gender?
● ...
Behavior
● Where did you buy?
● What? How much?
● ...
Emotions / Feelings
● Why did you buy?
● What matters to you?
● ...
Survey
Surveys are based on
SELF REPORTED data

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