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What we found: Not that Innovation at 50x 031616

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What we found: Not that much
pain with self-reported data...
“Self-reported data isn’t
great, but it’s directionally
good enough.”
“With real data, we’d get the
same insight as we do now, but
perhaps we’d be slightly more
confident.”
“In order to switch
vendors, you need to be
able to answer a question
we can’t answer today”
“We have to use [vendor] -
we have a long term
contract through our HQ."
Enterprise
Week 1-3

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