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So, we focused on changing Innovation at 50x 031616

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So, we focused on changing the value prop
to answer new questions for marketers
How should I
identify my
consumer target
(SMB Businesses)
How do I better
understand my
consumer target?
What is the path to
purchase for online
and omnichannel
shopping?
What are current online
shopping trends?
Customer Needs Identified through Customer Discovery:
Enterprise
Week 1-3
Value Proposition
Enterprises
• Linking real-
behavior with
opinions (vs. stated
behavior)
• Ability to follow up
with consumer
• Faster turnaround
Value Proposition
Enterprises
• Identify target
consumers to
increase marketing
ROI
• Deeper and more
accurate behavioral
understanding of
consumer
segments
• Understand
online/omnichannel
path to purchase
• Understand online
market trends at
consumer level
Week 1 Week 3

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