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Cost Structure Fixed - Infrastructure, Innovation at 50x 031616

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Cost Structure
Fixed - Infrastructure, servers, team of data scientists,
corporate sales force, project managers & analysts, product
& user experience development team
Variable - Payment to consumers for use of their data, profit-
sharing model (dividends) with consumers, consumer
service reps
Revenue Streams
1. Custom research studies
2. Per-feedback fees (surveys, video interviews, focus groups)
3. Sales of raw data / data with automated analytics on top
4. Subscriptions to the platform
Pricing based on sample size/type, data type/amount, number of questions,
feedback time
Key Resources
Key ActivitiesKey Partners Value Proposition Customer
Relationships
Channels
What we thought: Consumer VP
Customer
Segments
Consumers
• Millennials/students
• Lower income
consumers with
smartphones
• Existing research
participants
Enterprises
• Marketing agencies,
consulting
• Marketing departments
at large companies
• Marketing departments
at non-large CPG
companies
• Panel acquisition, retention,
incentivization, quality control
• Automated seamless insights
extraction
• Data security
• Empowered customer service
(for consumer)
• Sales force, customer service
knowledgable about market
research design & execution
• Historical granular data
• Automated platform for
seamless insights extraction
• Expertise in market
research methodology,
execution, statistics
Consumers
• Profit sharing
• Targeted ads in line with
customer’s tastes
• Sense of empowerment
Enterprises
• Unique data,analysis
• Easy and fast way to do it
Consumer
• Website
• Mobile app
Enterprise
• Direct web portal
• Resold through market
research agencies
• Custom consulting &
research design services
Consumers
• Getting paid for data that
has already been shared, but
from which individuals are not
profiting
• Provide sense of
empowerment and control
over data
• Offers a natural, effortless
way to share opinions
• Feel heard and that opinion
matters
Enterprises
• Linking real-behavior with
opinions
• Ability to follow up with
consumer
- Faster turnaround
• Give additional context in
traditional surveys
• Data API providers
• Data aggregators
• Marketing agencies
• Panel participants
blue = consumer
black = enterprise
Consumer Value Proposition
Hypothesis:
Get paid for your data
Feel in control of your data
Feel heard and that opinions matter
...and, that consumers are willing
to provide all these data types:
• Social media likes & posts
• Email purchase receipts
• Credit card purchase history
• Amazon.com purchase history
• GPS location history
• Web and search history

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