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What we learned Hypothesis: People Innovation at 50x 031616

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What we learned
Hypothesis:
People will provide their data
and opinions for money
Consumer
Week 1-3
Findings:
People will provide data and opinions for money, BUT
Only younger and poorer consumers were interested
Cash-based model had other problems too:
● Doesn’t support retention and engagement
● Misaligned incentives
● Not scalable to get to large # of consumers
Tested through:
~25 Customer Discovery focused
consumer interviews

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