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Value Proposition Consumer: • Getting Innovation at 50x 031616

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Value Proposition
Consumer:
• Getting paid for
data that has
already been
shared, but from
which individuals
are not profiting
• Provide sense of
empowerment and
control over data
• Offers a natural,
effortless way to
share opinions
• Feel heard and
that opinion matters
By Week 4, We Had No Idea What
Consumer Value Prop Should Be
Value Proposition
Consumer:
• Getting
compensated
for data that has
already been
shared
• Provide sense
of
empowerment,
control over
data
• Partial
ownership of
company
Week 1-4
Consumer
Week 1-4
Consumer:
• Control over
data
• ???
Value Proposition
Week 1 Week 3 Week 4

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