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What we did: Customer Validation! Innovation at 50x 031616

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What we did: Customer
Validation!
How should I identify
my consumer target
(SMB Businesses)
How do I better
understand my
consumer target?
What is the path to
purchase for online and
omnichannel shopping?
What are current online
shopping trends?
✘ ✘
Enterprise
Week 4
14 more enterprise interviews to (in)validate our
hypothesized value props and identify the most acute needs

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