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We identified a few possible Innovation at 50x 031616

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We identified a few possible
alternatives to cash...
Pay
cash
Provide a
valuable service
$5 / $10 cash
Donate your
data
(to benefit a
charity)
Receive
targeted
promotions
Personalized
product
recommenda
tions

Had learned previously consumers more willing to
share data if they get some intrinsic value
Consumer
Week 5

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