Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What we found: “Donate your Innovation at 50x 031616

327,080 views

Published on

What we found: “Donate your data”
best meets the business’s needs
Gets
Amazon
data?
Retention
/
engageme
nt? Quality? Large #? Outcome
$5 / $10
cash
✔ Cash is king! ✘ May be
transactional /
one-shot deal
✘ Limits to low
income
✔ ~>50%
interested
Kill for now or
use in combo
w/ donations
Donate
your data
✔ Interest in
‘doing good’
✔ Donation
implies opp to
ask for future
donation
✔ Consumer
leads verified
through charities
✔ ~27%
interested
Focus for
class; need to
understand
impact of bias
Targeted
promos
✘ Does not
solve major pain,
already available
✔ Creates clear
gain w. reason to
come back
✔ Can verify
respondent
behavior
✘ Quant test
running,
qualitatively poor
reaction
Test for “keep /
grow” insteadProduct
recs
✘ Limited
interest - does
not solve pain,
not 10X better
than others
✔ Creates clear
gain w. reason to
come back
-- Unclear if able
to verify
respondent
• Need 0.75% of TAM to register (1M / 150M)
• Of those interested, ~3% will register
• Implies >25% interested
Consumer
Week 5

×