Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Value Proposition Consumer: • Control Innovation at 50x 031616

334,405 views

Published on

Value Proposition
Consumer:
• Control over data
• ???
Consumer:
• Feel good by
donating data to
charity
• Doesn’t cost
money to donate
Value Proposition
Week 3 Week 5
Resulting BMC changes (I)
Consumer:
• Millennials &
students
• Lower income
consumers with
smartphones
• Existing research
participants
Segment
Consumer:
• Millennials
• People who
donate to charity
Segment
Consumer
Week 6


×