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Nonprofits might not be the Innovation at 50x 031616

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Nonprofits might not be the right
route
What we did:
Interviewed 10+
nonprofits
Tested email
campaign to 60
nonprofits to
gauge interest
What we learned:
● Only nonprofits who value
smaller donations (<$100)
from larger base of people
were interested in the
model
● Nonprofits are slow to make
decisions and risk-averse
So what?
Focus more efforts on
testing viability of direct to
consumer route.
Key hypothesis to test: Can
we build enough trust
through social media and
website?
Nonprofits
Week 7-9
Non-profits may
not be most
efficient
consumer
acquisition path.

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