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What we learned: ‘Direct to Innovation at 50x 031616

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What we learned: ‘Direct to consumer’ might be a
viable route
Arrived to the
landing page
Clicked
‘donate now’
Logged in with
Facebook
Shared
Amazon data
Filled out
demographics
100%
~18%
~6%
~6%
~5%
~80%
~95%
~55%
Choose
a charity
~11%
~60%
25%
Consumer
Week 9

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