Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cost Structure Fixed - Infrastructure, Innovation at 50x 031616

327,175 views

Published on

Cost Structure
Fixed - Infrastructure, servers, team of data scientists, corporate
sales force, project managers & analysts, product & user
experience development team
Variable - Payment/donations for use of their data, consumer
service reps
Revenue Streams
1. Subscriptions to insights / platform
2. Per-survey fees
3. Custom research studies
4. Linking data to client databases
Pricing based on sample size/type, data type/amount, number of questions,
feedback time
Key Resources
Key ActivitiesKey Partners Value Proposition Customer
Segments
Customer
Relationships
Channels
Consumers
• Online shoppers
• Current charity givers
• Millennials
• Existing research
participants
Enterprises
• Buyers at e-commerce
retailers
• Marketers at CPG with
online sales
Nonprofits??
• Hungry for donations and
values small donations from
large # of donors
• Private donations are main
revenue stream
• Donor acquisition??
• Donor retention and
engagement??
• Data quality control
• Data security and storage
• Automated analytics
• Custom analytics
• Sales force
• Legal
• Physical - workspace, servers
• Additional human (short-term) - Full-
stack software engineer, Database
architect, Security consultant, Legal
Consultant, Advisors/Industry Movers
(long-term) - Sales team, Analytics team,
Security team, Engineering team,
Advisors
• Intellectual - Trademarks, Contracts
with clients, Proprietary analytic tools,
Software copyright
• Financial - angel/venture funding
Consumers
• Website
• Mobile app
Enterprises
• Web portal supported by
B2B sales force
• Projects through market
research & strategy firms
Nonprofits??
• Web portal
Consumers
• Get: Social media campaigns &
charities send invitations
• Keep: Reports / comparisons of
your data
Enterprises
• Get:partnership,telesales,PR
• Keep: Unique data, analysis
• Easy and fast way to do it
Nonprofits??
• Get: telesales, PR
Consumers
• Feel good by donating data
to charity
• Donating is free & easy
Enterprises
• Understand purchasing
trends on Amazon by
demographic group.
brand preference
Nonprofits??
• A new revenue stream
• A new way to engage with
donor base
• A way to get donations
without pushback
Short Term:
• Charities/non-profits
• Nonprofit
hubs/associations
• Legal
• Other collectors of
online purchase history
Long Term
• Data API providers
• Data aggregators
• E-commerce retailers
• Ad networks and
programmatic ad
buyers?
Final Business Model Canvas Week 10

×