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Personal Libraries,[object Object]
Insight: No more bookshelves,[object Object],eBooks+150% YoY ‘10,[object Object],Printed Books ,[object Object],-20% YoY ‘10,[object Object]
Version 1.0: Personal Libraries,[object Object]
Original Idea: Personal Digital Libraries,[object Object],Import, organize and share thousands of digital papers,[object Object]
Our Intrepid Team,[object Object],Abhishek BhattacharyyaResearcherEx-NEC engineerMasters EE candidate,[object Object],Xu CuiDesigner/developerStanford Researcher Neuroscience, PhD,[object Object],Mike DorseySerial e-commerce entrepreneurMS/MBA candidate,[object Object],Becky NixonProduct managerEx-Director, Scion GroupMS&E candidate,[object Object],Ian Tien Designer/developer,[object Object],Ex-engineering manager, MSFT,[object Object],MBA/MPP candidate,[object Object]
something-something-something.com,[object Object],Original idea,[object Object],Invincible Business Model: Version 1.0,[object Object],SHORT TERMResearchers,[object Object],Lawyers,[object Object],Scientists ,[object Object],LONG TERMAvid book readers,[object Object],Professionals ,[object Object],FB/TW posts from users you know,[object Object],Company blog, FB, TW, support forums,[object Object],Import, organize and share thousands of papers,[object Object],Targeted marketing,[object Object],Product development,[object Object],Constant iteration & testing,[object Object],Libraries, Universities, Research Centers,[object Object],Bloggers and media targeting customer segment,[object Object],Academic Database providers,[object Object],Affiliate program,[object Object],SEO/SEM/SM,[object Object],IE/FF/Chrome App Stores,[object Object],Developers,[object Object],Marketers,[object Object],Affiliate program fees,[object Object],Licensing,[object Object],Subscription fees,[object Object],Ad revenue,[object Object],AWS Infrastructure,[object Object],SEM,[object Object],Eng & Marketing OpEx,[object Object]
Here’s What We Did,[object Object],Version 1.0: Personal Libraries,[object Object]
Got out of the building,[object Object]
Got out of the building,[object Object],[object Object],Professors, Litigators, IP lawyers, Post-docs, PhD researchers, Engineering Students, Law Students…,[object Object]
Got out of the building,[object Object],[object Object]
Extensive Surveys,[object Object]
Extensive Surveys
33,000+ Adwords,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks
Usability Tests,[object Object]
Extensive Surveys
33,000+ Adwords
Compete Review
Market Sizing
50 bloggers
6 Social Networks
Usability Tests
Rapid Iteration,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object],A great business if we had more users…,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object]
Pipelines OptimizeShorter pages raise conversions 80%,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object]
Pipelines Optimize
The Web ListensSites will feature your service,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object]
Pipelines Optimize
The Web ListensBAD,[object Object],[object Object],Teaching team saw pattern in our data,[object Object]
Run away from this customer as fast as possible. ,[object Object]
Run away from this customer as fast as possible. ,[object Object],They don’t want to spend money and will incur infinite support and infinite cost.,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object]
Pipelines Optimize
The Web ListensBAD,[object Object],[object Object],Teaching team saw pattern in our data,[object Object]
Here's what we found: Version 1.0,[object Object],GOOD,[object Object],[object Object]
Pipelines Optimize
The Web ListensBAD,[object Object],[object Object]

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