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Right of Boom Week 9 H4D Stanford 2016
1. Right of Boom
After EOD
Alex Zaheer
CS
Cyberpolicy
Andreas Pavlou
Physics/International
Security
Nitish Kulkarni
Hardware
Engineering
Alex Richard
CS
Gaurav Sharma
GSB
Main Sponsor: OSD // JIDA
US Central Command
DIUx
Booz Allen Hamilton
US Army Explosive Ordnance Disposal
US Air Force Explosive Ordnance DisposalWe seek to advance JIDA’s mission of
countering improvised threats by
developing systems, workflows, and
incentives for allied foreign militaries
with the goal of improved
intelligence fidelity.
10
Interviews
2
Buyers
117Total
Interviews
4
Experts
2. Hypotheses + Future Plans
Hypothesis: There is potential for the generalization of
our service to the dual-use market.
Hypothesis: Our project is a one-off, altruistic
consulting project for JIDA’s organizational
improvement.
Hypothesis: JIDA will be the sole source of funding for
additional JIDA programs or organizational changes.
(DIUx is willing to be a partner)
Hypothesis: A Time and Material cost structure is most
appropriate
Next Week:
- Collate organizational recommendations in JIDA’s internal action plan
format along with modified organizational workflow diagrams
- Pursue in more granular detail JIDA’s institutional problems and
develop further improvements
10
Interviews
117Total
Interviews
7
Experts
3
Buyers
X
X
X
5. 1. Cost-Plus 2. Fixed-Price 3. Time & Materials
● Derivation of price
from the
application of a
profit mark-up to
material, labor,
and overhead
costs
● Pre-established price
based on clearly defined
project requirements,
specifications, and
schedule
● Mutual understanding of
deliverables and
expectations
● Fixed Rate for labor and
material expenditures
toward a pre-defined
task, up to an agreed
upon ceiling amount
Three Pricing Models
● Hypothesis: A Time & Materials pricing structure is the most appropriate
● Experiment: Discussions with JIDA and consulting firms that have worked with
government
● Results: Confirmation of JIDA’s predominant use of T&M, including existing
contracts; validation of model by consulting firms
6. 1. JIDA J2
(Intel)
J8(Acquisition)
2. JIDA J3 (JET),
J6 (forward
deployed)
3. Host nation
EOD
● Better
incentivizat
ion leading
to better
situational
awareness
informatio
n flowing
from host
nations
● System
that meets
the
specificatio
ns of all
parties of
JIDA
● System that is
simple to use
and easily
deployable
● System that is
easy to train
EOD users to
implement
● Solution that
meets the
specifications of
a degraded
environment
● Helps in actual
relationship
building with
host nations
● Saving lives of
personnel &
citizens
● Better access
to training,
tools, &
equipment
● Better
situational
awareness
information
sharing with
US
counterpart
will lead to
less future IED
attacks
Critical Partners + equity in helping us
4. DIUx
● Continuing
mission to disrupt
entrenched DoD
problems
● Utilization of
new-wave
thinking to
pioneer solving
procurement
problems with
non-traditional
solutions
7. Why them? Risks? Why us? Incentives Impediments
DIUx
● If structured properly,
project could be funded
by DIUx → win-win for
their/our mission
achievement
● Risk: activities may not
be as directly applicable
to JIDA’s needs, may be
harder to translate to
actual JIDA project
We are DIUx’s
liaison for
thisproblem -- our
roadmap of
collected
information and
our perspective is
relevant to solving
JIDA’s problem
As a liaison to the
problem, we
provide a bridge
from DIUx to JIDA,
incentivizing both
entities to work
with us; we can
enable each party
to understand the
other’s concerns
more effectively
Our problem might
not be a priority for
DIUx -- may have
other projects to
focus on in near-
term. DIUx criteria
would also have to
be applied to JIDA
mission; that could
lead to
bureaucratic
tension
JIDA
● JIDA is in charge of the
problem, therefore
working with them is
ideal
● Risk: getting caught in
same mindset as JIDA
and undermining our
ability to provide external
insights
Same as above --
JIDA has a
perspective on the
problem, but we
understand the
pathologies of
JIDA’s internal
organization from
an outside
perspective
We may continue
to provide nimble
analysis and
consulting for
JIDA’s key issues
as they attempt to
resolve problems
in the immediate
future and
implement our
standing
suggestions
Much of our ideas
have already been
communicated to
JIDA -- much of
our worth must be
framed as potential
worth to avoid this.
Must emphasize
the medium-term
utility we can give
for implementation
of our insights
Partners
8. DIUx JIDA J8
Us
Funding for
Expeditionary Team
Consulting
Consultation
funds?
Booz Allen &
Hamilton
Partners
9. Joint Improvised
Threat Defeat Agency
Specifically:
J2 Intelligence
J3 Operations
J8 Acquisitions
DIUx
Booz Allen Hamilton
US Central Command
US Army EOD
US Air Force EOD
Defense Threat
Reduction Agency
ARMY Research Lab
NAVEODTECHDIV
FBI Bomb Squad – SF
ARMY Asymmetric
Warfare Group
1. Tech integration
combining existing JIDA
post-blast technology
2. Deployment process
revamp - making
seamless the process of
HYBRID deployment
3. Smarter
Development - iterative
software development
Bridge - bridging the
gap between IED
collection capabilities
and analysis
Make Using Hybrid
more attractive
High-speed
intelligence allows for
same-day incident
analysis
Improved Reporting – a
richer data set for JIDA’s
analysis
Improved, targeted
deployment strategy
for HYBRID
Existing technical
solutions and technical
staff (J6) within JIDA
DIUx support in
establishing forward-
deployed team
JIDA JET TEAM -
Insights regarding
deployment of HYBRID
Host Nation Forces
- NEED: intel, interest
- HOW: Incentivize
- SABOTEURS: why help?
JIDA
- NEED: increased reporting
- HOW: incentivizing
coalition forces
- SABOTEURS:
Bureaucratic Dissonance
Team to address reporting
problem in place
-JIDA would benefit from
an organizational process
MVP outlining potential
changes to workflow and
implementation
- Get all stakeholders in a
room to ensure all parties
are in sync
Primary
- JIDA(J2
(Intelligence))
and J8
(Acquisitions))
-Forward
Deployed JIDA
(J6)
- Host Nation
EOD
- JET Team (J3)
Fixed:
Overhead
IT Management/maintenance
Mission Achievement Criteria
Enable clear, common-sense communication of
accurate actionable intel and post-incident
reporting and analysis dissemination.
Accurate high-volume post-incident IED
reporting
Variable:
Developers & Consultants
(details on slides)
$253,000 for 3 month
development project
10. Cost Flow Diagram (T&M)
Back-End Android Developer:
SQL: (2x) $58/hour
Project Manager: $53/hour
Consultant (2x): $58/hour
Front End Mobile Developer:
Android: $58/hour
UI/UX Developer: $58/hour
Variable Costs
(Labor)
Overhead Cost: $100/month
No need for additional
hardware or licensed
software. Airfare of
$1000/employee sent for
deployment analysis in
Iraq/Afghanistan
Indirect Costs: Insurance, etc.
$40/month/employee
$/hour+13.5% FICA
+ 9% profit margin
USD
253,000
Quotable T&M
Hourly Rate of
$75 to include
all expenses
12. Mission Achievement
Beneficiary Mission Achievement
JIDA J2 & J8 Accurate & reliable flow of EOD post-incident data from
Host Nation forces and a solution that meets all parties’
standards of quality in a good budget.
JIDA J6
(deployed JIDA)
System for EOD post-incident reporting that is 1) simple &
easily marketable to Host Nation forces and 2) meets
technical specifications for environment
Host Nation EOD EOD post-blast reporting system that matters to
conventional forces (difficult)
JIDA J3 (JET) EOD reporting system that is simple to use and does not
interfere with already complex operations.
13. Products
& Services
-Higher-fidelity
post-incident
EOD analytics
and
reporting
-Higher-
accuracy device
classification
and intelligence
- Gain and document intelligence from host-
nation security forces as they encounter IEDs
-Alignment of incentives between foreign EODs
and JIDA such that blast data is reported
-Bringing coalition forces into intelligence
umbrella
Customer
Jobs
-Analyze IED patterns
and provide
actionable intel
-Lack of information on
evolution of IED’s utilized
by insurgents and their
tactics
-Insufficient deployment
of HYBRID and training of
host militaries to use it
Gains
Pains
Gain
Creators
Pain
Relievers
-Accurate reporting data on IED usage
-Development of predictive models for
insurgent use of IEDs
- -Reduction of communication
barrier between US analysts and
host nation security forces in the
field
- -Transition from material
incentives to informational and
culturally oriented incentives,
allowing for more sustainable
cooperation
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J2
14. Products
& Services
-Product that
facilitates
higher-fidelity
post-incident
EOD analytics
and
reporting
- Development process that “fails fast and fails
often” -- rapid prototyping in order to maximize
feedback on MVPs while minimizing overall
development time
- Developers that are “proximate” to the
problem, ideally developing with a team member
with direct experience in theater with problem --
Emphasis on needs-based development instead
of requirements-based development
Customer
Jobs
-Oversee
improvement of
Hybrid
-Systems that are out of
sync with the realities of
the problem’s landscape
-JIDA organizational units
that operate in “silos”
without communicating
desires/needs to other
teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Product that satisfies needs of various
other JIDA parts, as well as reaches
Mission Achievement
-Meetings involve representative
from all parties related to problem --
dynamic engineering + rapid
prototyping accounts for all parties’
input and ensures everyone is
satisfied with product
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J8
15. Products
& Services
Successful and
meaningful
deployment &
upkeep of
systems that
facilitate IED
reporting
- Development of products relevant to mission
that actively incite increased intel gathering
- Products that are easily pitched to Host Nation
forces -- makes work of training/interacting with
top brass in Host Nation militaries more positive
experience
Customer
Jobs
-incent Host Nation to
engage with JIDA
mission for IED intel
Lack of communication
regarding pains and pain
relievers between field
and state based
Lack of Host Nation
interest in products
developed by US MIL
Gains
Pains
Gain
Creators
Pain
Relievers
-Improved relations with Host Nation
forces
-Actionable products to give to Host
Nation forces, conventional
- Delivery of system that is
systematic and/or simple to train
with
- Delivery of system that not only
overcomes technical challenge of
area, but also helps incentivize
reporting for problem that is not
always a priority to Host Nation
forces
Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J6 (deployed JIDA)
16. Virtual Threat Toolkit:
Value Proposition Canvas for
Host Nation EOD
Products
& Services
-Integrated
platform for
both reporting
raw intel and
receiving
analysis
-Gamified EOD
analytics and
reporting
- -Timely and refined intelligence on IEDs and
the tactics of insurgents using them
- -EOD commander analytics and transparency
Slight changes in workflow of reporting to
make it more of a positive experience
-
Customer
Jobs
-Assess and defeat
IEDs
-Restart report
workflow
-Lack of information on
evolution of IEDs utilized
by insurgents and their
tactics
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less host nation soldiers dying
-Improved counter-IED capability
Credibility, pride in work
- - Reduction of communication
barrier with base-deployed US
forces
- -Less likely to encounter IEDs
without being forewarned
17. Virtual Threat Toolkit:
Value Proposition Canvas for
JIDA J3
Products
& Services
Analysis of
organizational
strategies and
best practices
to work with
host nation
military forces
An analysis of
downstream
effects
- - Improved organization efficacy, and better
two way information exchange
- Increased proficiency with JIDA’s HYBRID app
and ability to incorporate it into host-nation EOD
training for higher fidelity intelligence
Customer
Jobs
-Train host nation
military EOD
technicians
Lack of good working
relationships between
host nation forces and
American advise and
assist forces
Explosive Ordnance Disposal
Teams
Gains
Pains
Gain
Creators
Pain
Relievers
-Less Iraqis dying
-Less American advisors dying
-Increased host nation force
competency and self-sufficiency
-Better situational awareness in
conflict zones
- -Less likely to encounter IEDs
without being forewarned
- -Creating better working
relationships between US and host
nation forces
18. INTERNET
AFGHAN NETS
SIPRnet
NIPRnet
DOD
(DISA)
APAN
DOD
(NGA)
PiX
DOD (DISA)
APAN
AF RONNA
SharePoint 2010
BASEER
NIMS
CIDNE
RED DOT
DAIIS
PORTALS
HERMES
Open Source
Program
CDC
Dissemination
Program
Dept. of Army Intelligence Information
System
Smartphone
Web Browser
PiX Android/iOS
Apps
INDURE Android
View/Report App
INDURE Android
View/Report App
JIDA Hybrid
Reporting App
SOCCENT ATAK
Tactical Ops App
PiX SMS
PiX WIKI
Mediated WIKI
INDURE API
IRAQ/Other Nets
Collaboration Portal
Zimbra/Sharepoint 2007
FOUO/SBU
INDURE
Reporting/DB
GPS
Mapping
Customer Workflow
19. 1. Tech Integration 2. Deployment
Process Revamp
3. Better
Development
JIDA
vetting + feedback
Critical Activities
20. 1. Tech integration
2. Deployment process
revamp
3. Smarter development
● Refining technical
recommendations
(combining Hybrid
& Indure, SMS
capability)
● Ensuring features
added to Hybrid
are relevant and
targeted
● Solidifying process
solutions (best
organizational structure
practices focusing on
information flow &
incentivization)
● Further consultation with
JIDA on bureaucratic
obstacles and key
stakeholders for
implementation
● Gain JET team
perspective for optimal
deployment based on
realities on the ground
(given alternate
perspective from JIDA
● Implement lean
software development
model that is agile +
iterative
Critical Activities
Not Applicable:
Manufacturing Freedom to Operate
Intellectual Property
Software Development
21. 1. Tech integration 2. Deployment process
revamp
3. Smarter development
● Existing technical
application
solutions, access
to users for User
Acceptance
Testing of
roadmap.
● Technical staff that
worked on
projects to
understand their
obstacles
● Interviewing with JIDA and
its constituent branches
and supporting actors
such as CENTCOM
● Time & availability of end
users for User Acceptance
testing of roadmap
● JIDA J8 support in
developing a contract
that specifies a lean
system for
development
● JIDA J8 support in
fostering a
development
environment that
considers all JIDA
perspectives on the
problem
Critical Resources
● Are they resources you already have? Yes
● Do you need to acquire or partner with others to get them? No
● What human resources will you need? Co-ordinating with personnel in different time zones for feedback
● What equipment resources will you need?Email & same location is just fine
● What financial resources will you need to acquire all these resources? Have money, need to find the right
partners for implementation
● Other Resources? None
22. Coalition EOD
Technicians
US POC
[JET]
[ONSITE]
FBI
[CONUS]
DOD EOD
DATABASE
[CONUS]
JIDA DATABASE
[CONUS]
US AIR FORCE EOD
[CONUS]
US ARMY EOD
[CONUS]
US NAVY EOD
[CONUS]
[UNCLASS]
[UNCLASS]
[UNCLASS]
[FOUO
[S/TS]
Information flow, in an ideal world
(still valid)
[UNCLASS]
[FOUO]
[S/TS]
[UNCLASS
FOUO
S/TS] [UNCLASS
FOUO
S/TS]
23. Customer Discovery
Product Managers
• J8 Program
Coordinator, JIDA/OSD
• J6 Operations,
JIDA/OSD
Concept Developers
• [Stanford]
• PiX SETA, CENTCOM-
OM
• JIDA JCAAMP SETA
Users
• Afghan Special Forces
Colonel
• J2 Analysts, JIDA
• JIDA Kuwait
Recommenders
• Knowledge Manager,
CENTCOM
• EOD Team Lead Sgt.,
65th Ordnance
Company, US Army
• JET [Joint
Expeditionary Team –
JIDA]
• FBI SF Bomb Defusal
Team
• Organizational theory
professors
• Palo Alto PD
• Palo Alto Bomb Squad
• Capt. US Army, 101st
Airborne
• Ret. 3 Star General
Saboteurs
• JIDA Classification
Office
• Sericore (vendor
that developed
HYBRID)
Buyers
• Deputy Director,
IEM, JIDA
• FBI San Francisco
Bureau
• CGTF-OIR,
CENTCOM
[Full Names Redacted For Privacy]
Experts
• Mac Lead @ Apple
Computer
• FBI Bomb
technician
24. Virtual Threat Toolkit:
Value Proposition Canvas for
FBI/Law Enforcement
Products
& Services
Information
awareness to
analyze
downstream
effects and
improve
domestic CT
efforts
- - Improved organization efficacy, and better
two way information exchange between
DOD/IC partners
- - Improved situational awareness about the
improvised threat environment
- Positive working relationship with fellow US
forces
Customer
Jobs
-Increased
information
awareness
Lack of a cohesive
relationship between
DOD/IC and civilian forces
Multiple organizations on
the civilian side making
quasi-redundant reports off
of same source data
FBI/Police Bomb Squads
Gains
Pains
Gain
Creators
Pain
Relievers
-Lower risk of a catastrophic IED event
-Easier info sharing means improved
info sharing between divisions
-Better situational awareness of device
information spread and technology
proliferation
- -Less likely to encounter new types
IEDs in domestic CT situations
- -Creating better working
relationships between military, IC,
and civilian forces
25. “No matter how good it is, no one wants to do
paperwork on it” – Senior Exec on Mac Team
@Apple