Packaging design

1. SUBJECT-PACKAGING TECHNOLOGY
TOPIC- PACKAGING DESIGN, EVALUATION AND TESTING

2. Packaging is a process of covering, wrapping of
goods into a package. Packaging involve
designing and producing wrapper for a product.
Packaging is essential for offering goods in safe
and secured positions to consumers.
•Packaging’s role is threefold –
•To sell the product
•To protect the product
•To faciliate the use of the product

3.  Over the past two centuries, burgeoned in response to
an exponential rise in global commercial activity.
 The origin of the modern packaging industry can be
traced back to the late 18th century, when the industrial
revolution heralded widespraed change in
manufacturing , before process were dependent on
manual labour and small- batch product .
 Mechanization not only accelerated the production of
all types of commodities, but also influenced their
packaging.
 The faster production, grater need for packaging supply
could not anticipate and even outstrip demand, so
packaging needed to attractive as well as functional if
product were to survive market competition.

4.  Consumer packaging :-
• Designed for consumers convenience and
appeal marketing consideration and display .
• The main emphasis is on marketing
 Industrial packaging :-
• It designed to force on the handling
convenience and protection during
transportation .
• The main focus is on logistic .

5.  When an evaluation of a brand’s package design is
conducted, every aspect should be analyzed,
including –
 its brand identity design and usage,
 the impact and consistency of its package design
architecture,
 its color palette,
 its segmentation strategy,
 its use of imagery,
 its brand and marketing communication and
 its structural strategy.

6.  The evaluation should consider the retail
environment as well – particularly how and
where the brand is merchandised at every
channel.
 The packaging of key competitors within the
category should also be analyzed.
 And the approach that brands in other
categories may be taking to appeal to the same
target demographic should also be a part of the
evaluation.