Online Advertising is form of marketing that runs through the internet and WorldWide Web marketing messages to drive traffic to your website. www.Postingfirst.com

1. Online advertising – history,
advantages and
disadvantages
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2. What is Online
Advertising?
Online Advertising is a form of marketing that runs
through the internet and WorldWide Web Marketing
messages to drive traffic to your business.
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3. Here is an example of Online Advertising
Contextual ads -Banner Ads -Blogs -
Rich Media Ads -Social Network
Advertising -Interstitial Ads -Online
Classified Advertising -Advertising
Networks -E-mail Marketing -E-mail
Spam
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4. Online Advertising History
In 1994 first time Pay-per-Click
keyboard advertising was appeared
on GoTo.com.
In 1998 Hotwired has started to sell
banner ads in big quantities to
commercial advertisers
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5. Online Advertising History
In 2000 Google has
announced ADWords, a PPC
(pay-per-click) Service.
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6. Online Advertising History
In 2001 Pop-up ads has came out on user
screens.
In 2005 Video ads started make approx
$121 million and it is just 1% of Online ads
revenue
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7. Online Advertising History
In 2007 Facebook has unveiled
it’s online advertising services
including encouragement
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8. Online Advertising History
In 2009 companies like Lotame has started to
research that user engagement is the new
ad element a social networks.
Today, it is playing important role of a
successful business, a media platform that
allows direct relations with consumers
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9. Benefits of Online Advertising
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10. Benefits of Online Advertising
Target Potential Audience –
Post your ad on the internet and you will
have the internet taking up your service or
business.
Ease to keep a track - It is easier to track
and measure the advertising figure then
offline marketing
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11. Benefits of Online Advertising
Better information –
With Online advertising advertiser
can provide better information
about the product which he wants
to sell, and it is chipper then other
advertising form
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12. Benefits of Online Advertising
Faster than other mediums –
Start your ads on one click; just sign up for the
campaign and start publish your ads at that very
moment, not like other sources of Advertising.
Lets viewers make decision – Give your
consumers/viewers options to view the advertisement
at all or not.
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