Our career and our professional relationships are a design problem that we can solve with a design process. How can we designers get the professional respect we want? This talk explores several topics and models that can help not only you, but the design community as well, along the way. Santiago Bustelo IxDA Latin America Regional Coordinator Design Director, Kambrica - (Very brief) history of IxDA - The respect ladder: Respect the discipline, Colleague’s respect, Cross-functional respect, Management respect, Sponsors respect, Universal respect. - The levels of the respect ladder: Professionalism, leadership, entrepreneurship. Professionalism: 1. Acceptance criteria 2. Professional, effective communication 3. Planning and management 4. Don’t get attached to decisions & results Leadership: 1. Speak the language 2. Keeping problems out of the relationship 3. Responsibility and the art of saying “no” 4. Dealing with difficult people Entrepreneurship: 1. Establishing a vision 2. Establishing client and offer 3. Management styles 4. The cycle of interaction with clients Designing our career: - Our career and and our life as a design problem - Individual efforts and collective efforts - What conversations do we need to have between us? Join your IxDA local group or apply to start one at ixda.org/local !

1. M E M B E R
On earning respect and
doing what we love
Design professionalism,
leadership, entrepreneurship
Santiago Bustelo
IxDA Latin America Regional Coordinator
Design Director, Kambrica
@sbustelo
Interaction14
Interaction South America 2013
UX2013

2. Professional respect

3. “It’s time we got
respect.
Bruce Tognazzini, 2003

4. M E M B E R

5. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

6. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

7. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

8. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

9. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

10. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

11. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona

12. The respect staircase
↗ Universal respect
↗ Sponsors respect
↗ Management respect
↗ Cross-functional respect
↗ Colleague’s respect
↗ Respect the discipline
José Allona
Professionalism
Leadership:
achieving results
with others
Entrepreneurship:
bringing something
new to the world

15. Professionalism
from dealing with artifacts,
to dealing with people

16. 1. Acceptance criteria
Technical Professional

17. 2. Professional, effective communication
LISTEN
SPEAK
INFORMATION FEELINGS
Understand
Explain Express
Empathize

18. 3. Planning and management
C O S T
Quality
SCHEDULE
S C O P E

19. 4. Don’t get attached to decisions & results

20. Leadership
achieving results with others

21. 1. Speak the language
Understand &
specify
context of use
Specify UX
objectives &
requirements
Create user
support &
training materials
Provide user
support &
training
Stakeholder Sponsor Domain
leader
User voice Final
user
UX SpecialistAnalyst
UX DesignerDeveloper Design UX Design Interaction
components
Tester UX Tester Review UX design Prepare usability
testing
Conduct usability
testing
User
model
Tasks
model
UX Goal User support &
training
document
UX
Concept
Prototype Storyboard User flow
Andrés Rodríguez: OpenUP/MMU-ISO

22. 2. Keeping problems out of the relationship

23. 2. Keeping problems out of the relationship

24. 3. Responsibility and the art of saying “no”
3. Yes1. Yes 2. No
William Ury: The Power of a Positive No

25. 4. Dealing with difficult people
Normal zone
Get it right
Get along
Get it done
Get appreciated
TASK FOCUS
PEOPLE FOCUS
PASSIVE AGGRESSIVE
Rick Brinkman & Rick Kirschner: Dealing with Difficult People

26. Entrepreneurship
bring something new to the world

27. 1. Establishing a vision
The world we want
– The world we have
The work ahead

28. 2. Establishing client and offer
who
what
how

29. 3. Management styles
Command and
Control
Econ 101 Identity
Management
Joel Spolsky: Three Management Methods

30. 4. The cycle of interaction with clients
4. Prepare
3. Assurance
1. Offer
2. Realization
Client SupplierClient’s interests
Juan Carlos Lucas - Hacer Historia

31. Designing
our career

32. Ideas
ProductData
BUILD
MEASURE
LEARN

33. Individual efforts Collective efforts

34. ixda.org/local

35. M E M B E R
Thank you!
On earning respect and doing what we love:
Design professionalism, leadership,
entrepreneurship
Santiago Bustelo
IxDA Latin America Regional Coordinator
Design Director, Kambrica

36. Illustrations:
Webalys User Interface Design Framework
Military Rank designed by Kon Issara from The Noun Project
Handshake designed by Nicholas Menghini from The Noun Project
Stop designed by Marcio Duarte from The Noun Project
Stopwatch designed by Lemon Liu from The Noun Project
Money designed by Rob Gill from The Noun Project