Breakfastmeeting - Erik Scarcia - Spaces Amsterdam

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Erik Scarcia

Keynote on Marketing Solid presence and doing the right things

Marketing Technology Business

“A story that sticks
with minimal effort”

Today!
•

Fundamentals

•

Reality

•

Triggers

•

M.E.S.S

•

No-Brainers

You don’t have to know exactly
how everything works!

M.E.S.S.
•

Legacy

•

Story & Analysis

•

Strategy & Tactics

•

Workflow & Actions

Legacy
•

How should your clients feel about you

•

What should your clients think about you

•

Will they do business with you again

•

Will they refer you to their network

Comsigliere
WHY?
We believe that happiness, attention and money flow towards value;
if you create, organize and promote your value in a clear, sound and positive way,
the results will always be positive.
A valuable story deserves to be shared, experienced and rewarded.
HOW?
We deliver value by:
Sharing insights & knowledge
Showing possibilities & examples
Taking the lead, if necessary, to get things done

WHAT?
What we do:
Strategic & Marketing Advice
Consigliere/sparringpartner
Trainer/Speaker

Once upon a time...
Every day...
One day...
Because of that...
Because of that...
Until finally...

Timelines
Urgent/Actual

External X

Sector

Own Organization

Target-Audiences

Tasks/Thinking

Introvert

Extravert

People/Feeling

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Breakfastmeeting - Erik Scarcia - Spaces Amsterdam

1. Breakfast-Meeting Erik Scarcia

2. “A story that sticks with minimal effort”

3. Disclaimer

9. Today! • Fundamentals • Reality • Triggers • M.E.S.S • No-Brainers

10. FUNDAMENTALS

11. You don’t have to know exactly how everything works!

12. Surf the waves!

13. You

14. But it feels like this!

15.

16. It’s not about you!

17. you client

18.

19.

20.

21. Success Delivery Story

22. Content Context “Royal Duo”

23.

24. [Trias Internettica]

25. Information!

26. Impulses!

27. Possibilities!

28.

29. ? [Stress of Choice]

30. [Optimal Minimalism]

31. [Minimum Effective Dose]

32. Triggers

33. Filtering

34. Disruptive!

35. 1. Instinct!

36. 2. Intuition Feeling!

37. Generation Y

38. 3. Peers!

39.

40. 4. Thinking! [Justification]

41.

42. Success = Story + Delivery

43. M.E.S.S. • Legacy • Story & Analysis • Strategy & Tactics • Workflow & Actions

44. Value

45. Brand!

46.

47.

48.

49. Legacy

50. Legacy • How should your clients feel about you • What should your clients think about you • Will they do business with you again • Will they refer you to their network

51. Why/How/What

52. Comsigliere WHY? We believe that happiness, attention and money flow towards value; if you create, organize and promote your value in a clear, sound and positive way, the results will always be positive. A valuable story deserves to be shared, experienced and rewarded. HOW? We deliver value by: Sharing insights & knowledge Showing possibilities & examples Taking the lead, if necessary, to get things done WHAT? What we do: Strategic & Marketing Advice Consigliere/sparringpartner Trainer/Speaker

53. Why We believe that...

54. How We do that by...

55. What What we do is...

56. Once upon a time... Every day... One day... Because of that... Because of that... Until finally...

57.

58. Story WHW Time

59. “Social Memememedia!”

60.

61.

62.

63.

64.