30. Apple ?
Why? Everything we do we
believe in challenging the status
quo…
How? By beautiful design,
simple to use and user-friendly
What? “We just happen to make
great computers…wanna buy
one?”
59. Story:
• Is everything in sync with my
WHW?
• Does it sound ok?
• Does it look attractive/persuasive?
• Would you bet on it?
• Does it make people happy?
• Does it hurt people? How bad? Is it
fixable?;-)
60. Methods:
• Are my goals S.M.A.R.T?
• Have I set the right Priorities?
• Business Model Canvas?
• Does it pass the bullshit-filter?
• Do you have your A-Team?
61. Solutions:
• Did the ‘Hedgehog’?
• Which senses ‘touched’?
• Design ok?(Context x functionality)
• Looked from all angles?
• Original, Remarkable, Surprise?
• Elevator pitch right?