Google + = ?

GOOGLE + = ?
Scott Brown, Owner

Social Information
Group

January 19, 2012

SLA San Francisco
Chapter

1
© 2012 Social Information Group

Google + = ?
What makes it unique
Some ideas on mining it for information
Tracking people, organizations, topics
Managing your own information

What’s next?

AGENDA 2
© 2012 Social Information Group 2

GOOGLE + = ?

3
© 2012 Social Information Group
© fotolia 3

• Google’s version of a social network
WHAT IS IT? • “Professional Facebook”
• Integrated with Google stuff – even
more so now

Kindle for iPad/iPhone
4

WHAT IS IT? A brief history
•
Launched June 2011
•
Quickly gained 40 million users
•
Originally focused on individuals
•
November 2011: Launched business
pages
• Estimates are 62 million users as of
December 2011, with hundreds of
Kindle for iPad/iPhone day
thousands joining every
• As of January 2012, results integrated
into search
5

The latest – G+ results added to
WHAT IS IT? Google search results

6

Why do people keep “adding me to
WHAT IS IT? their circles”, dammit?
• Any G+ user can an add anyone
else to their circles

7

Why do people keep “adding me to
WHAT IS IT? their circles”, dammit?
• Any G+ user can an add anyone
else to their circles – see?

8

WHAT MAKES IT
UNIQUE?

9
© fotolia

FEATURES • Profile

10

FEATURES • Posts/discussions (aka Streams)
• Photos

11

FEATURES • “Hangouts”

12

FEATURES •
•
“+1”
Circles
The special stuff

• Pages (as opposed to Profiles)
• “Sparks”
• “Ripples”

13

+1 = Endorsement

14

Circles

15

Circles

16

Google + Pages

17

Google + Pages

18

Google + Sparks

19

Google + Ripples

20

SOME IDEAS

21
© fotolia

SOME IDEAS • Use +1 as a new kind of social
bookmarking service
• Like Facebook with Delicious
capabilities

• Sparks as an alternative news search
• What’s being shared the most?

• Ripples to see connections and
influencers
Kindle for Find and follow people and pages
• iPad/iPhone
of interest
22

• For sharing information
CIRLCES
• For finding information

23

How are companies thinking about circles?

24

TRACKING

25
© fotolia

• Thought leaders
PEOPLE• Industry leaders
• Organizational people

26

ORGANIZATIONS • Organizational page(s)
• Competitor pages
• Competitor employees

27

Tracking organizations

28

• Thought leaders (again)
TOPICS• Saved searches
• Industry circles

29

MANAGING YOUR OWN
INFORMATION unprofound - Jim

30

MANAGING Settings and privacy
• Circle visibility
• Profile visibility
• Sharing options
• Include personal
search results?

31

MANAGING Profile view

32

WHAT’S NEXT? unprofound - Jim

33

WHAT’S NEXT Recent developments
• Of course, G+ search results
• Multiple administrators for
organization pages
• Watch for new developments

34

THE BIG QUESTIONS
Will it last?
Impossible to say.

Remember 35
Google Wave?

THE BIG QUESTIONS
Will it kill Facebook?
Impossible to say.

36

THE BIG QUESTIONS Finally:
Should I bother with it?
Yes.

37

THE BIG QUESTIONS Finally:
Should I bother with it?
Why?
• Adoption is massive
• Information is being shared – and you
can leverage it both for finding and
sharing
• It’s still evolving
38

TAKEAWAYS Next steps
• Check it out – without logging in.
• Sign up.
• Create some circles of interest to you,
and see how it works.
• Keep watching it.

39

THANKS
Scott Brown
Social Information Group
Email: scott@socialinformationgroup.com
Twitter: @scbrown5 and @socialinfo
Google +: Scott Brown -
stevensource5@gmail.com
LinkedIn:
http://www.linkedin.com/in/scottrbrown
http://www.socialinformationgroup.com

40

SOURCES & READING • Google + : http://plus.google.com
• Google + support (including “how tos”:
http://support.google.com/plus/?hl=en
• Google + social network lets firms have their
own pages:
http://www.bbc.co.uk/news/technology-
15625577
• With Facebook in crosshairs, Google + opens for
business: http://adage.com/article/digital/google-
open-business/230862/
• Google Plus pages for libraries:
http://joemurphylibraryfuture.com/google-pages-
for-libraries
• Is Google + a Plus for Information Pros? The
Information Advisor, September 2011
41

SOURCES & READING • Google’s results get more personal with
“Search Plus Your World”:
http://searchengineland.com/googles-results-
get-more-personal-with-search-plus-your-world-
107285
• Google to provide personal search results:
http://www.sfgate.com/cgi-
bin/article.cgi?f=/c/a/2012/01/11/BUM81MN9J
V.DTL
• 3 successful Google + pages and why they
work: http://www.socialmediaexaminer.com/3-
successful-google-pages-and-why-they-work/

42

Google + = ?

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