During requirements elicitation and analysis for a community website we have conducted workshops using Lego Serious Play methodology. Here is what we found: Really positive feedback and deep insights into user needs and context.

1. LEGO® SERIOUS PLAY
Exploring User Requirements
with Lego®
OLIVER SCHIROK
LEGO, the LEGO logo, the
Brick, Knob configuration and
the Minifigure are trademarks of
the LEGO Group.
All images are copyrighted.
1 SCHIROK BY DESIGN

2. 2
Build.
SCHIROK BY DESIGN
Credits: http://www.dispatchwork.info/bocchignano/

3. 3
Remember.
SCHIROK BY DESIGN
Credits:http://www.markusdollinger.de

4. 4
Copy.
SCHIROK BY DESIGN
Credits: spielefilmetechnik.de via http://www.newspoint.cc/artikel/Digital/Halo_Master_Chief_und_iPhone_aus_LEGO_59320.html

5. 5
Credits: http://www.flickr.com/photos/simonjamesjohnson/4225948859/
Succeed.
Credits: http://www.flickr.com/photos/ryanmcnaught/6681417451/
SCHIROK BY DESIGN

6. 6
Imagine.
Credits: Jung van Matt via http://www.designtagebuch.de/lego-imagine/
SCHIROK BY DESIGN

7. 7
Tell a story.
SCHIROK BY DESIGN
Credits: http://www.flickr.com/photos/61874800@N07/5900145258/

8. 8
Think big.
SCHIROK BY DESIGN
Credits: http://www.lostateminor.com/2010/08/12/dave-degobbis-lego-crawler-town/

9. 9
Model.
SCHIROK BY DESIGN
Credits: http://blog.lpainc.com/lpa-blog/bid/26847/Lego-Architect-Series-A-Kid-Architect-s-Dream-Come-True

10. 10
Play!
SCHIROK BY DESIGN
Credits: http://www.flickr.com/photos/samuelchristian/2863334005/

11. Seriously Play!
11 SCHIROK BY DESIGN

12. Why play?
There's a huge difference between
«asking» people what they want and
«finding out» what they want.
MARK HURST
12 SCHIROK BY DESIGN

13. User Experience
People
Context
Contents
Processes
Interface
13 SCHIROK BY DESIGN

14. 14 SCHIROK BY DESIGN

15. Workshop
Let’s find (hidden) requirements!
15 SCHIROK BY DESIGN

16. What we need:
Build a model
that represents
your favorite
actor and his
expectations.
Lego bricks Challenges Creative space
16 SCHIROK BY DESIGN

17. The Serious Play Process
P Understand the challenge.
P Build a metaphorical model.
P Share the meaning as a story.
17 SCHIROK BY DESIGN

18. Challenge No. 1
«Build a model that represents your favorite actor and his expectations.»
18 SCHIROK BY DESIGN

19. Basic principles
P Think with your hands.
P The model is your answer to the
challenge.
P Use Lego bricks as metaphors.
P Listen with your eyes.
P Focus on the models, not the people.
19 SCHIROK BY DESIGN

20. 20 SCHIROK BY DESIGN

21. 21 SCHIROK BY DESIGN

22. 22 SCHIROK BY DESIGN

23. 23 SCHIROK BY DESIGN

24. Challenge No. 2-4
24 SCHIROK BY DESIGN

25. 25 SCHIROK BY DESIGN

26. 26 SCHIROK BY DESIGN

27. Results
Why play?
27 SCHIROK BY DESIGN

28. One of the
deliverables:
User types with
pain points and
user stories
28 SCHIROK BY DESIGN

29. Understanding the
context:
The organizational
structure with
relations and
processes
29 SCHIROK BY DESIGN

30. Website
Why play?
Getting closer:
Use cases
30 SCHIROK BY DESIGN

31. Pros
P Tangible: doing, not talking
P Lego bricks: a common language
P Focus on the individual: Everybody is heard.
P Focus on the bricks, stay on topic
P Much more concrete than brainstorming: Externalize, Reflect
P Surprisingly effective
31 SCHIROK BY DESIGN

32. Cons
P Time/Costs
P Completeness of user requirements
P Willingness to dare
P Documentation of stories/results
32 SCHIROK BY DESIGN

33. Links
P seriousplay.com – Official Website of Lego Serious Play
P webatelier.net – Paper: User Requirements with Lego
P seriousplaypro.com – Community for users/facilitators
33 SCHIROK BY DESIGN

34. 34
@schirok
schirok.com
SCHIROK BY DESIGN
Credits: http://seriousplaypro.com/2012/01/14/the-unbearable-lightness-of-bricks-the-israeli-hazard/