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Raising a Seed Round from Lerer Ventures

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Steve Schlafman
Steve Schlafman

Tips and tricks on how to raise a seed round from Lerer Ventures' Steve Schlafman.

Technology
1 of 23
Raising Seed Capital Steve Schlafman @schlaf
@schlaf
• Est. January 2010 • Based in Soho • Active seed fund • 125+ companies • Internet-enabled services, apps and devices • Consumer + B2B • Value-add advisors • Entrepreneur friendly
Investment Focus B2b Consumer
Types of Funding Debt / Credit Cards Family & Friends Venture Capital Crowdfunding Customers Grants
Choosing The Right Investor(s) Location Expertise / Focus Partners Brand Relationships Strategy
Accelerators
Incubators
Notable Angels in NYC Chis Dixon Rick Webb Kal Vepuri Ben Sun Hunch / Ebay Barbarian Group Trisiras Group LaunchTime Mike Lazerow David Lerner David Rose Esther Dyson Buddy Media Columbia NY Angels Angel
Notable Angels in NYC Gary Vanyerchuk Joanne Wilson Jeff Pulver Josh Stylman Vanyermedia The Gotham Gal 140 Conference Reprise Media Peter Hershberg David Tisch Jerry Neumann Fabrice Grinda Reprise Media TechStars Root Markets OLX
NYC Seed Funds
NYC VC Funds
NYC Strategic VCs
How to Connect w/ VCs Events + Classes AngelList Twitter + Blogs Your Network Accelerators Founders
Our Investment Process Warm Intro Review Product + Plan First Meeting 1 2 3 Negotiate / Close Partner Meeting Diligence 5 4
What We Look For Kick Ass Team Compelling Story Big Markets Differentiated Product Traction + Data Distribution
Things We Value Action Not Analysis Strong Culture Customer Obsession Data Driven Hustle / Hacking Great Design
How To Prepare Speak w/ Founders Polish + Refine Deck Nail Product Demo Know Thy Customer Define Brand Questions
Advice from Founders Know Thy Gatekeeper Don’t Have All Answers Show Traction Market Expertise Understand CAC / LTV Land Anchor
The Pitch Deck (1 of 2) Title Problem Vision / Mission Market Customer Acq. Product / Solution Confidential – Do Not Distribute
The Pitch Deck (2 of 2) Revenue Roadmap Traction + Milestones Team / Advisors Projections / Metrics Funding Confidential – Do Not Distribute
After The Pitch Get Feedback Follow Up Review Notes Tweak Product Debrief w/ Advisors Stay Positive
Not Easy, But Rewarding

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Raising a Seed Round from Lerer Ventures

  • 1. Raising Seed Capital Steve Schlafman @schlaf
  • 3. • Est. January 2010 • Based in Soho • Active seed fund • 125+ companies • Internet-enabled services, apps and devices • Consumer + B2B • Value-add advisors • Entrepreneur friendly
  • 4. Investment Focus B2b Consumer
  • 5. Types of Funding Debt / Credit Cards Family & Friends Venture Capital Crowdfunding Customers Grants
  • 6. Choosing The Right Investor(s) Location Expertise / Focus Partners Brand Relationships Strategy
  • 9. Notable Angels in NYC Chis Dixon Rick Webb Kal Vepuri Ben Sun Hunch / Ebay Barbarian Group Trisiras Group LaunchTime Mike Lazerow David Lerner David Rose Esther Dyson Buddy Media Columbia NY Angels Angel
  • 10. Notable Angels in NYC Gary Vanyerchuk Joanne Wilson Jeff Pulver Josh Stylman Vanyermedia The Gotham Gal 140 Conference Reprise Media Peter Hershberg David Tisch Jerry Neumann Fabrice Grinda Reprise Media TechStars Root Markets OLX
  • 14. How to Connect w/ VCs Events + Classes AngelList Twitter + Blogs Your Network Accelerators Founders
  • 15. Our Investment Process Warm Intro Review Product + Plan First Meeting 1 2 3 Negotiate / Close Partner Meeting Diligence 5 4
  • 16. What We Look For Kick Ass Team Compelling Story Big Markets Differentiated Product Traction + Data Distribution
  • 17. Things We Value Action Not Analysis Strong Culture Customer Obsession Data Driven Hustle / Hacking Great Design
  • 18. How To Prepare Speak w/ Founders Polish + Refine Deck Nail Product Demo Know Thy Customer Define Brand Questions
  • 19. Advice from Founders Know Thy Gatekeeper Don’t Have All Answers Show Traction Market Expertise Understand CAC / LTV Land Anchor
  • 20. The Pitch Deck (1 of 2) Title Problem Vision / Mission Market Customer Acq. Product / Solution Confidential – Do Not Distribute
  • 21. The Pitch Deck (2 of 2) Revenue Roadmap Traction + Milestones Team / Advisors Projections / Metrics Funding Confidential – Do Not Distribute
  • 22. After The Pitch Get Feedback Follow Up Review Notes Tweak Product Debrief w/ Advisors Stay Positive
  • 23. Not Easy, But Rewarding

Editor's Notes

  1. www.twitter.com/schlafwww.rebelmouse.com/schlaf
  2. Check out startup genome / angel list
  3. Check out startup genome / angel list