2. PRODUCT
PRESENTATION
- Large high quality product pictures
and video ads
- Good product overview
- Listing of the main benefits
- Quick user guides
- One-click buy
3. Site
Navigation
- Simple
- Interactive
- Consistent
- Instant search results
- Information is where you expect it to be
- 113 country options
4. Visual
Display
- Central layout
- Fresh and clean design
- Light gray metal colour
- Few columns
- Seperate top section
- Big and bold text
- Omnipresent Apple logo
- Realistic surface effects
- Gradients
- Reflections
5. Suppor
t
- Well organized support page
- Individual express support
- Online access to all user
manuals
- Support community forum
- Product troubleshooting
- Frequent questions and
answers
6. Live
Announcements
- Special countdown for new
product presentations
16th November 2010 at 4pm CET:
„exciting announcement from
iTunes“
- Live broadcasting of Apple Events
- Hot Apple News Live-Ticker
- Apple RSS Feeds
7. Conclusion
Apple has created over the years
a nearly perfect website by
respecting some crucial rules:
- Simplicity
- Interactivity
- Extreme attention to detail
- Consistency
Apple website in April 1997 -->
