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                                                                         STEVE       MOREY
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                                                              Align the qualities listed on the inner scale




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                                                                 position that demands my experience,
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                                                               creativity and whatever-it-takes attitude.
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                                                         D                                                                                       G
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                                                                         440-655-9550 cell
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                                                                        scmorey@yahoo.com
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Steve   Morey




                                                                                                                    smooth
              ROCK AND ROLL HALL OF FAME + MUSEUM




                                                                                                                    2007
                                                                       Report to the Community


                                     THERE HAS NEVER BEEN A BETTER TIME
DESTINATION
                                     TO BE A MARKET LEADER
                                            Designed by Dix & Eaton

                                       Printing by Watt Printers and




                                                                          IN SPECIALTY
                                                   Underground Print
                                                           Solutions




                                                                            C H E M I CA L S

                                                                                      THE LU B RIZOL CORP ORATION   A N N U A L RE P ORT
Designed by Dix & Eaton

                          Printing by Watt Printers and
                           Underground Print Solutions


N O RT H C O A ST 9 9

Aw a rd Po s t e r – 2 0 0 8




                                                           morey
                                                          steve
morey
                                steve
     Designed by Dix & Eaton

Printing by Watt Printers and
 Underground Print Solutions
ROLL HALL OF FAME + MUSEUM




                      Report to the Community




                       R O C K A N D R O LL H A L L O F FA M E A N D M US E U M

                       Report to the Community – 2006




                                                                                   morey
                                                                                  steve
ROCK AND ROLL HALL OF FAME + MUSEUM




                                                                                                                                                                                                                                  Report to the Community



DESTINATION




  DESTINATION
                                                                                                                                                                                                                                       2006             SPECIAL


                                                                                                                                                                                                                                                         EXHIBITS
                                           Every destination is a new beginning.




         Dear Friends of the Museum:




                                                                                                                                                                                                                                                                                                                                                                                                                         morey
                                                                                                                             Terry Stewart (left) and Joel Peresman
         IN EACH OF OUR LIVES, THERE ARE TIMES OF TRANSITION — TIMES WHEN
         W E H AV E AT T A I N E D A C E R T A I N L E V E L O F A C C O M P L I S H M E N T O R S AT I S F A C T I O N
         A N D S E T O U R S I G H T S O N W H AT W E W A N T T O D O N E X T .

                                                                                                           2 0 0 6 W AS
         IN THE LIFE OF THE ROCK AND ROLL HALL OF FAME AND MUSEUM,                                                            SUCH A TIME.



                                                                                                                                                                                  1
                          S O M E T I M E S , W E M U S T G O F O R W A R D without the continued          The Museum’s educational programming continued
                                                                                                                                                                                                                                                                                                                                                                                      3
  1995                    guidance of someone who has nurtured us, but with the comfort that        to grow and achieve acclaim, including recognition from the                                               HAUNTING & YEARNING: THE LIFE
                          countless others believe in us. Sadly, the world lost Ahmet Ertegun,      President’s Committee on the Arts and Humanities and its                                                                                                                                 REVOLUTION ROCK: THE STORY OF THE
                                                                                                                                                                        ROCK AND ROLL HALL OF FAME + MUSEUM




                                                                                                                                                                                                              AND MUSIC OF ROY ORBISON, which




                                                                                                                                                                                                                                                                                                                                                                                                                        steve
                                                                                                                                                                                                                                                                                                                                      THE COLOR OF ROCK: THE ART OF
                          whose vision and passion for this institution were unsurpassed.           distinguished partner agencies.                                                                                                                                                          CLASH, celebrating the formidable body




                                                                                                                                                                                                                                                                                                                                                                                  ROCK AND ROLL HALL OF FAME + MUSEUM
                                                                                                                                                                                                              featured personal artifacts covering
                                                                                                                                                                                                                                                                                                                                      PHILIP BURKE, featuring 33 portraits by
                                                                                                                                                                                                                                                                                             of work of a group that helped define
                                                                                                                                                                                                              the legendary artist’s life and career,
                                                                                                           And careful fiscal management allowed the Museum to
                          TIMES OF TRANSITION CAN BE DAUNTING OR EXCITING.
                                                                                                                                                                                                                                                                                                                                      the famed painter, including paintings of
                                                                                                                                                                                                                                                                                             punk rock’s sound and fury.
                                                                                                                                                                                                              including clothing, instruments, rare     TOM PETTY AND THE HEARTBREAKERS:
                                                                                                    remain self-sustaining, a comparatively rare feat for a nonprofit
                          WE ARE TREMENDOUSLY EXCITED ABOUT THE FUTURE OF
                                                                                                                                                                                                                                                                                                                                      the Beatles, Jimi Hendrix, Annie Lennox,
                                                                                                                                                                                                              records and pieces from his model         THIRTY YEARS OF ROCK AND ROLL,
                                                                                                    cultural institution.
                          THE ROCK AND ROLL HALL OF FAME AND MUSEUM.
                                                                                                                                                                                                                                                                                             BOB DYLAN’S AMERICAN JOURNEY,            Bonnie Raitt, Korn, Ramones, Bono, Little
                                                                                                                                                                                                              plane collection.                         honoring the 30th anniversary of     1956-1966, showcased artifacts,
                                   In 2006, the Museum remained the world’s most-visited                    At the same time, we looked to the future with guidance                                                                                                                                                                   Richard, Prince and Jim Morrison.
                                                                                                                                                                                                                                                        the debut release from one of the    including Dylan’s 1949 Martin 00-17
                          hall of fame as never-before-seen special exhibits and programs           from our Board of Trustees and other key stakeholders and
                                                                                                                                                                                                                                                        quintessential American rock bands   guitar, typed and handwritten lyrics,
                          made it a destination for visitors from around the world – driving        developed a strategic plan that will serve as a roadmap to
                                                                                                                                                                                                                                                        (featured above).                    rare concert posters and handbills,
                          a substantial economic engine for the benefit of Cleveland and            guide our next three years. We sought and received broad
                                                                                                                                                                                                                                                                                             signed albums, dozens of photographs
                          Northeast Ohio.                                                           support for a $35 million capital campaign that will provide for
                                                                                                                                                                                                                                                                                             and four films exploring different
                                                                                                    a permanent Library and Archives, renovation of the Museum’s
                                                                                                                                                                                                                                                                                             facets of his career. This exhibit was
                                                                                                    interior and the beginnings of an endowment that will solidify
                                                                                                                                                                                                                                                                                             curated by Experience Music Project.
                                                                                                    our future.
D I X & E ATO N

M e d i a Re l a t i o n s M i c ro s i t e




                                               morey
                                              steve
morey   steve
2007

THERE HAS NEVER BEEN A BETTER TIME




                                                         morey
TO BE A MARKET LEADER
            T H E L U B R I ZO L C O R P O R AT I O N


       IN SPECIALTY
                                                        steve
            2 0 0 7 A n n u a l Re p o r t




         C H E M I CA L S
As


                                                  2007
                                                                                                                                                                                                                                                                                   tec
                                                                                                                  CONVERGING MARKET FOR C ES —                                                                                                                                     con
                                                                                                                                                                                                                                                                                   ab
                                                                                                                  RAPID GLOBALIZATION, INDUSTRY RATIONALIZATION AND GREATER DEMAND
                                                                                                                  FO R P E R FO R M A N C E T E C H N O LO G Y — A R E C R E AT I N G A N E N V I R O N M E N T
                                                                                                                                                                                                                                                                                   THE
                                                                                                                  W H E R E P R O G R E S S I V E A N D F I S C A L LY R E S P O N S I B L E C O M PA N I E S W I L L                                                              formu
                                                                                                                                                                                                                                                                                   powe



                                                                                                                 CONTINUE TO PROSPER                                                                                                                                               the b


THERE HAS NEVER BEEN A BETTER TIME
                                                                                                                                                                                                                                                                                   even




TO B E A MA RK E T L EAD ER                                                                                                                                                                                                                                                        FINA
                                                                                                                                                                                                                                                                                   (In Mill




       IN SPECIALTY
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                                                                                                                                                                                                                                                                                   Numb
              THE LUB RI Z OL CORP O R AT I O N   ANNUAL REPORT
                                                                                                                                                                                                                                                                                   COM
                                                                                                              CO N T E N T S
                                                                                                              Financial Highlights 1        Letter to Shareholders 2            Technology Leadership 4
                                                                                                                                        n                               n

                                                                                                              Global Success 6         Leveraging Size and Strength 8            Financial Results 10
                                                                                                                                 n                                          n

                                                                                                                                                                                                                                                                                   1st qu
                                                                                                                                                                                                                                                                                   2nd qu
                                                                                                                                                                                                                                                                                   3rd qu
                                                                                                                                                                                                                                                                                   4th qu
                                                                                                                                                                                                                                                                                   *Non-G
                                                                                                                                                                                                                                                                                   from in
                                                                                                                                                                                                                                                                                   income
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                                                                                                                                                                                                                                                                                   as adju
                                                                                                                                                                                                                                                                                   operati
                                                                                                                                                                                                                                                                                   diluted




                                                                  As the focus of the specialty chemicals
                                                                    industry moves beyond North America
                                                                       and Western Europe, sustained growth
                                                                                                                                        A worldwide partner
                                                                         requires a global supply chain in
                                                                            the broadest sense.                                                   As customers increasingly take a singular, global
                                                                                                                                        view of their businesses, they demand partners who
                                                                                                                                        can provide consistently strong products and services
                                                                                                                                        anywhere in the world at any time . To address this rapidly
                                                                                                                                        changing view of the marketplace, we are strategically
                                                                                                                                        deploying our physical and human resources around the
                                                                                                                                        globe, while investing to ensure that our systems are net-
                                                                                                                                        worked to facilitate quick and consistent customer response .




                                                                                                                                                                                                                                                                           morey
                                              S U CC E SS IN TO DAY ’ S
                                              GLOBAL MARKET
                                                                                                                                        G LO B A L D E M O G R A P H I C S D R I V E G R OW T H

                                                                                                                                                  Around the world, an emerging middle class is starting to enjoy an enhanced standard of living that
                                                                                                                                        is fueling increased demand for a wide range of products – from health and beauty products to new vehicles to

                                              REQUIRES THE RIGHT RESOURCES                                                              sports equipment . With this enhanced standard of living also comes a longer life expectancy, which is creating the
                                                                                                                                        need for equally enhanced medical care . With a broad product line that includes Carbopol® polymer technology for

                                              IN THE RIGHT PLACES                                                                       hair care products, Estane® thermoplastic polyurethanes for active wear, Thermedic® polymer lines for medical
                                                                                                                                        devices and much more, Lubrizol is helping customers meet this increased demand from Memphis to Mumbai .




                                                                                                                                                                                                                                                                          steve
                                                                                                                                                                                                                                                 2007 ANNUAL REPORT   7
                                      6
smooth
   UNIVERSITY COMPCARE

   A d , D i re c t M a i l , M i c ro s i t e




                                                  morey
                                                 steve
smooth                                                                                                  smooth?
                                                                                     I          S YOUR RETURN-TO-WORK                           PROCESS




                                                                                                 LIKE THIS?
                                                                                                 See how smooth the
                                                                                                 whole process could be.
                                                                                                 And should be.

                                                                                                                Choose University CompCare.




                                                 Make it smooth.        Over the years, we’ve developed and refined a highly efficient
                                                 workers’ compensation MCO process for thousands of Ohio employers. These employers
                                                 are already enjoying what every organization wants:
                                                 -   Discounts on treatment by our Corporate Health provider network
                                                 -   Nationally accredited workers’ compensation case management
                                                 -   Aggressive return-to-work program
                                                 -   Hassle-free cost containment service
                                                 -


                                                                         before May 26
                                                     Customized reporting, plus Web access to claims and case information

                                                                 •                                •

                                                 WHICH BRINGS US TO YOUR MANAGED CARE ORGANIZATION. Is your company’s MCO as
                                                 efficient and easy to work with as you’d like? Would you recommend your current MCO?
                                                 Take a look at University CompCare before May 26th. Fill out the attached open enrollment
                                                 form, sign it, then FAX it to us at 216.983.1182, and that’s all it takes to make University
                                                 CompCare your MCO.




smooth
            smooth,
         WE MAKE THINGS


                                            TOO.




                                                                                                                                                           morey
                                           University CompCare.
         HEAR THAT? IT’S THE SOUND OF UNIVERSITY COMPCARE SMOOTHING OUT




                                                                                                                                                          steve
         the workers’ compensation process for thousands of Ohio employers.
         They’re already enjoying what every organization wants:
         - Discounts on treatment by our Corporate Health provider network
         - Nationally accredited workers’ compensation case management
         - Aggressive return-to-work program
         - Hassle-free cost containment service
         - Customized reporting, plus Web access to claims and case information
         Which brings us to your managed care organization. Is your company’s MCO
         as efficient and easy to work with as you’d like? Would you recommend
         your current MCO? Take a look at University CompCare before May 26th.
         See how smooth the whole process could be. And should be.
steve•    morey



 ART   DIRECTOR




 STEVE   MOREY


440-655-9550 mobile
 scmorey@yahoo.com

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Steve Morey Selected Work

  • 1. OU TY LI T- A O E F R -T A H VE TI W A E 100 IT I E -B S H ID O I O DIRECTOR ART X N P N A CR S B AY KE U EA D W MA GE TI AL VE T STEVE MOREY ER TS AY EN PL ST I CL AR M R EA Align the qualities listed on the inner scale T O O F N with those on the outer scale to reveal the T W P R IT D position that demands my experience, O E E IN H V LI T creativity and whatever-it-takes attitude. T A N E E D G I R 440-655-9550 cell R E -O A scmorey@yahoo.com T TS CO L SU NC RE EP T
  • 2. Steve Morey smooth ROCK AND ROLL HALL OF FAME + MUSEUM 2007 Report to the Community THERE HAS NEVER BEEN A BETTER TIME DESTINATION TO BE A MARKET LEADER Designed by Dix & Eaton Printing by Watt Printers and IN SPECIALTY Underground Print Solutions C H E M I CA L S THE LU B RIZOL CORP ORATION A N N U A L RE P ORT
  • 3. Designed by Dix & Eaton Printing by Watt Printers and Underground Print Solutions N O RT H C O A ST 9 9 Aw a rd Po s t e r – 2 0 0 8 morey steve
  • 4. morey steve Designed by Dix & Eaton Printing by Watt Printers and Underground Print Solutions
  • 5. ROLL HALL OF FAME + MUSEUM Report to the Community R O C K A N D R O LL H A L L O F FA M E A N D M US E U M Report to the Community – 2006 morey steve
  • 6. ROCK AND ROLL HALL OF FAME + MUSEUM Report to the Community DESTINATION DESTINATION 2006 SPECIAL EXHIBITS Every destination is a new beginning. Dear Friends of the Museum: morey Terry Stewart (left) and Joel Peresman IN EACH OF OUR LIVES, THERE ARE TIMES OF TRANSITION — TIMES WHEN W E H AV E AT T A I N E D A C E R T A I N L E V E L O F A C C O M P L I S H M E N T O R S AT I S F A C T I O N A N D S E T O U R S I G H T S O N W H AT W E W A N T T O D O N E X T . 2 0 0 6 W AS IN THE LIFE OF THE ROCK AND ROLL HALL OF FAME AND MUSEUM, SUCH A TIME. 1 S O M E T I M E S , W E M U S T G O F O R W A R D without the continued The Museum’s educational programming continued 3 1995 guidance of someone who has nurtured us, but with the comfort that to grow and achieve acclaim, including recognition from the HAUNTING & YEARNING: THE LIFE countless others believe in us. Sadly, the world lost Ahmet Ertegun, President’s Committee on the Arts and Humanities and its REVOLUTION ROCK: THE STORY OF THE ROCK AND ROLL HALL OF FAME + MUSEUM AND MUSIC OF ROY ORBISON, which steve THE COLOR OF ROCK: THE ART OF whose vision and passion for this institution were unsurpassed. distinguished partner agencies. CLASH, celebrating the formidable body ROCK AND ROLL HALL OF FAME + MUSEUM featured personal artifacts covering PHILIP BURKE, featuring 33 portraits by of work of a group that helped define the legendary artist’s life and career, And careful fiscal management allowed the Museum to TIMES OF TRANSITION CAN BE DAUNTING OR EXCITING. the famed painter, including paintings of punk rock’s sound and fury. including clothing, instruments, rare TOM PETTY AND THE HEARTBREAKERS: remain self-sustaining, a comparatively rare feat for a nonprofit WE ARE TREMENDOUSLY EXCITED ABOUT THE FUTURE OF the Beatles, Jimi Hendrix, Annie Lennox, records and pieces from his model THIRTY YEARS OF ROCK AND ROLL, cultural institution. THE ROCK AND ROLL HALL OF FAME AND MUSEUM. BOB DYLAN’S AMERICAN JOURNEY, Bonnie Raitt, Korn, Ramones, Bono, Little plane collection. honoring the 30th anniversary of 1956-1966, showcased artifacts, In 2006, the Museum remained the world’s most-visited At the same time, we looked to the future with guidance Richard, Prince and Jim Morrison. the debut release from one of the including Dylan’s 1949 Martin 00-17 hall of fame as never-before-seen special exhibits and programs from our Board of Trustees and other key stakeholders and quintessential American rock bands guitar, typed and handwritten lyrics, made it a destination for visitors from around the world – driving developed a strategic plan that will serve as a roadmap to (featured above). rare concert posters and handbills, a substantial economic engine for the benefit of Cleveland and guide our next three years. We sought and received broad signed albums, dozens of photographs Northeast Ohio. support for a $35 million capital campaign that will provide for and four films exploring different a permanent Library and Archives, renovation of the Museum’s facets of his career. This exhibit was interior and the beginnings of an endowment that will solidify curated by Experience Music Project. our future.
  • 7. D I X & E ATO N M e d i a Re l a t i o n s M i c ro s i t e morey steve
  • 8. morey steve
  • 9. 2007 THERE HAS NEVER BEEN A BETTER TIME morey TO BE A MARKET LEADER T H E L U B R I ZO L C O R P O R AT I O N IN SPECIALTY steve 2 0 0 7 A n n u a l Re p o r t C H E M I CA L S
  • 10. As 2007 tec CONVERGING MARKET FOR C ES — con ab RAPID GLOBALIZATION, INDUSTRY RATIONALIZATION AND GREATER DEMAND FO R P E R FO R M A N C E T E C H N O LO G Y — A R E C R E AT I N G A N E N V I R O N M E N T THE W H E R E P R O G R E S S I V E A N D F I S C A L LY R E S P O N S I B L E C O M PA N I E S W I L L formu powe CONTINUE TO PROSPER the b THERE HAS NEVER BEEN A BETTER TIME even TO B E A MA RK E T L EAD ER FINA (In Mill IN SPECIALTY Opera Reven Incom Net in Incom Net in Divide C HEM ICALS Cash Retur As Ad Incom Restr As ad Finan Total Share Debt a Other Capita Share Numb THE LUB RI Z OL CORP O R AT I O N ANNUAL REPORT COM CO N T E N T S Financial Highlights 1 Letter to Shareholders 2 Technology Leadership 4 n n Global Success 6 Leveraging Size and Strength 8 Financial Results 10 n n 1st qu 2nd qu 3rd qu 4th qu *Non-G from in income adjuste as adju operati diluted As the focus of the specialty chemicals industry moves beyond North America and Western Europe, sustained growth A worldwide partner requires a global supply chain in the broadest sense. As customers increasingly take a singular, global view of their businesses, they demand partners who can provide consistently strong products and services anywhere in the world at any time . To address this rapidly changing view of the marketplace, we are strategically deploying our physical and human resources around the globe, while investing to ensure that our systems are net- worked to facilitate quick and consistent customer response . morey S U CC E SS IN TO DAY ’ S GLOBAL MARKET G LO B A L D E M O G R A P H I C S D R I V E G R OW T H Around the world, an emerging middle class is starting to enjoy an enhanced standard of living that is fueling increased demand for a wide range of products – from health and beauty products to new vehicles to REQUIRES THE RIGHT RESOURCES sports equipment . With this enhanced standard of living also comes a longer life expectancy, which is creating the need for equally enhanced medical care . With a broad product line that includes Carbopol® polymer technology for IN THE RIGHT PLACES hair care products, Estane® thermoplastic polyurethanes for active wear, Thermedic® polymer lines for medical devices and much more, Lubrizol is helping customers meet this increased demand from Memphis to Mumbai . steve 2007 ANNUAL REPORT 7 6
  • 11. smooth UNIVERSITY COMPCARE A d , D i re c t M a i l , M i c ro s i t e morey steve
  • 12. smooth smooth? I S YOUR RETURN-TO-WORK PROCESS LIKE THIS? See how smooth the whole process could be. And should be. Choose University CompCare. Make it smooth. Over the years, we’ve developed and refined a highly efficient workers’ compensation MCO process for thousands of Ohio employers. These employers are already enjoying what every organization wants: - Discounts on treatment by our Corporate Health provider network - Nationally accredited workers’ compensation case management - Aggressive return-to-work program - Hassle-free cost containment service - before May 26 Customized reporting, plus Web access to claims and case information • • WHICH BRINGS US TO YOUR MANAGED CARE ORGANIZATION. Is your company’s MCO as efficient and easy to work with as you’d like? Would you recommend your current MCO? Take a look at University CompCare before May 26th. Fill out the attached open enrollment form, sign it, then FAX it to us at 216.983.1182, and that’s all it takes to make University CompCare your MCO. smooth smooth, WE MAKE THINGS TOO. morey University CompCare. HEAR THAT? IT’S THE SOUND OF UNIVERSITY COMPCARE SMOOTHING OUT steve the workers’ compensation process for thousands of Ohio employers. They’re already enjoying what every organization wants: - Discounts on treatment by our Corporate Health provider network - Nationally accredited workers’ compensation case management - Aggressive return-to-work program - Hassle-free cost containment service - Customized reporting, plus Web access to claims and case information Which brings us to your managed care organization. Is your company’s MCO as efficient and easy to work with as you’d like? Would you recommend your current MCO? Take a look at University CompCare before May 26th. See how smooth the whole process could be. And should be.
  • 13. steve• morey ART DIRECTOR STEVE MOREY 440-655-9550 mobile scmorey@yahoo.com