There is no doubting the ever-rising relevance of mobile. With over 6 billion mobile devices globally, and those numbers rapidly growing, an entire new ecosystem has been created that binds us all together. The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don't have a strategy optimized for mobile. Is your company mobile ready?

1. MOBILE WRONG?
Are you doing
7 DEADLY MOBILE
MISTAKES

2. introduction of the iPhone
back in 2007
Ever since the
WHOOHOO~!

3. of businesses
Mobile has
CHANGED
THE GAME

4. use their PCs for
internet access
FEWER
PEOPLE
MORE
use their
mobile

5. DOUBLE
Online purchases are expected to
billion
to
78$

6. of consumers prefer to shop
using their smartphones
4 out of 5

7. eager to
Many businesses
have gone mobile,
RIDE ON THE
TREND...

8. eager tohave gone mobile,
RIDE ON THE
TREND...
But WITHOUT
proper reasons
or strategies
Many businesses

10. is a rush to ruin
A RUSH TO
TECHNOLOGY

11. NEVER
mobile initiative
embark on a
FOR THE SAKE
OF BEING
MOBILE
“
”- Scott Bales, Author of Mobile Ready

12. Such a naive step will only
bring about uncertainty

13. & a constant struggle
with the ROI of
mobile pursuits

14. 7 Mobile
Mistakes
to avoid
12 Secrets
to mobile
success
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17. A LACK OF
CROSS-CHANNEL
ENGAGEMENT
which isolates Mobile
Solutions
TWO

21. A LACK OF
CALL TO
ACTION
both to engage the
mobile solution and
stay engaged.
SIX

22. OVERLY
COMPLEX
TECHNOLOGIES
SEVEN
that may lack Clear
Utility and focus

23. End these mistakes,
BE MOBILE
READY

24. MOBILE READY:
Mindset
Behaviors Attitudes
the mindset, attitudes and behaviors
necessary to fully grasp the dynamics of
the mobile ecosystem.

25. Remember:
& the interactions
among people.
The Mobile moment is
ALL ABOUT PEOPLE,“
It’s NEVER about
technology
”
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