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INNOVATION
WARS

@scottebales
@scottebales
@scottebales
Company
The Old
@scottebales
@scottebales
@scottebales
dependence
blind
@scottebales
@scottebales
@scottebales
Citizen
The New
@scottebales
natively digital
@scottebales
@scottebales
@scottebales
opinion
democratised
@scottebales
modality shift
scottebales.com @scottebales
@scottebales
@scottebales
A decade of constant digital disruption has left most industries
vulnerable…….Mature, stable systems, processes and infrastructure limit the
capabilities and culture of multinational companies
@scottebales
The world’s largest taxi
company, owns no vehicles
The world’s most popular
media owner, creates no
content
The most valuable retailer,
has no inventory
The world’s largest
accommodation provider,
owns no real estate
@scottebales
Threats
@scottebales
@scottebales
@scottebales
@scottebales
Media
@scottebales
@scottebales
2
1
3
4
Innovation: New Ground
65%
@scottebales
DEVELOP NEW CULTURE & CAPABILITIES TO DRIVE THE
CREATION OF TOMORROW’S ORGANISATION, TODAY
CALL TO ACTION
What drives Innovation Success?
trust
horizons
performance
management
leaders engagement
Context
enablement
space
balance
@scottebales
Horizons
@scottebales
Enablement
@scottebales
Space
experimentation
curiosity
start with why
free thinking
lessons, not
failure
customer
centric
Culture
@scottebales
Customer

First
@scottebales
Experiment
@scottebales
Empathy
@scottebales
Why?
@scottebales
Curiosity
partners
leadership
talent
agile
sandpit
lean startup
design thinking
experimentation
Capability
@scottebales
Learn
@scottebales
Framewor
@scottebales
Inspire
@scottebales
Talent
@scottebales
Account
content
technology
partners
customers
scientific
senior
leadership
startups
champions
Collaboration
@scottebales
@scottebales
Think Different
@scottebales
See Different
@scottebales
New Canvas
@scottebales
Higher Purpose
@scottebales
@scottebales
@scottebales
Activate Markets
Innovation Pipeline Value
Context
Culture
Capability
Collaboration
Horizon 1
Focused pursuit of near term goals.
Activation of internal pipeline
Horizon 2
Pursuit of new lines of
business, products or business
@scottebales
you cant solve
real problems 

at a desk
Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
Greg
G E T T H E T E M P L AT E
S C O T T E B A L E S . C O M / P E R S O N A S
P E R S O N A
W H AT ’ S T H E I R C O N T E X T ?
W H AT A R E T H E Y T RY I N G T O
A C H I E V E ?
H O W C A N Y O U A D D VA L U E ?
E X E R C I S E
KNOWLEDGE IS HAVING
THE RIGHT ANSWER
INTELLIGENCE IS ASKING
THE RIGHT QUESTION
@scottebales
BUILD
MEASURE
LEARN
PIVOT OR

PERSERVERE ?
SEARCH EXECUTE
DEFINE
OBSERVE
FORM
DESIGN

THINKING
LEAN
STARTUP
AGILE
INNOVATION ACCOUNTING / ENTERPRISE VALUE
@scottebales
should we
build it?
does it scale?
cash
allocation &
returns
can we build
it?
find a venture mentor
@scottebales
scott@innovationlabs.asia

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