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Scottish Government Communications Digital Strategy

Finding the best way for Scottish Government Communications to keep pace with an evolving digital landscape where website content and social media offer opportunities to reach new audiences and engage with more people in constructive and mutually beneficial relationships

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Scottish Government Communications Digital Strategy

  1. 1. “the most open and accessible government ever…” First Minister Programme for Government, November 2014 Digital Strategy “Inform, improve, inspire…” Aims of Scottish Government communications, October 2014
  2. 2. Where are we now?
  3. 3. How people access the news Digital News Report 2015 Reuters Institute for the Study of Journalism Print plummets, social on the rise
  4. 4. TV and online are the main ways to access the news Digital News Report 2015 Reuters Institute for the Study of Journalism

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Finding the best way for Scottish Government Communications to keep pace with an evolving digital landscape where website content and social media offer opportunities to reach new audiences and engage with more people in constructive and mutually beneficial relationships

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