In this short presentation from an August 2013 BMA Phoenix Young Professionals event, IDS Technology Marketing Founder & CEO Scott Salkin shares his startup story and delivers 12 key pieces of advice for budding B2B marketing professionals, techies and entrepreneurs.

1. 6 Years After Startup: How I Got
Here and What I’ve Learned.
Scott Salkin, Founder & CEO
IDS Technology Marketing

2. Are entrepreneurs
born or bred?

3. Mom, Dad & Me – 1983
At the official ribbon cutting for The Decorette, their first fabric, wallpaper and mini-blind store in McKinney, Tx

4. Nobody is born
an entrepreneur.
(They’re bred from experience, skill and drive)

5. Nobody chooses B2B.
(B2B somehow chooses you)

6. In today’s world, you
have to jab & move.
(Learn all you can, meet who you can, move on)

7. I’ve worked with some amazing, smart people.

8. When surrounded by great people…you’ve
got to be a sponge.

9. By the time I was ready
to start my company,
I had mad skills.

10. Copywriting.

11. Graphic Design.

12. Coding.

13. Marketing Strategy.

14. SALES.

15. And I had a unique
understanding
of TECH.

16. My Business Plan?

17. To make money and do great work.

18. 6 Years Later…

19. Our Mission Today:
1. To help technology companies and startups grow
through smart, impactful sales and marketing, and
2. To help our local community and economy grow
through technology and entrepreneurial advocacy
and mentorship.

20. There is never a
perfect time.
(So don’t wait too long)

21. You will go as far as
YOU can take YOU.
(Make your own luck)

22. Work hard and be
nice and ethical.
(The world is a small town)

23. It’s all about
relationships.
(People WANT us to grow)

24. Social media is
not being social.
(You’ve got to mix the two)

25. Give before
you get.
(It will change your outlook)

26. There are no
perfect people.
(Care & respect eases mistakes)

27. There will always
be surprises.
(Don’t let them turn into setbacks)

28. There will always
be setbacks.
(Learn and bounce back)

29. Control and plan
your growth.
(People, Process, Profitability)

30. Try not to
overcommit.
(But always over-deliver)

31. The journey is
never complete.
(Stay motivated and keep learning)

32. Scott Salkin
Founder & CEO
IDS Technology Marketing
ssalkin@idstm.com
602.881.1718
@scottsalkin
@idstm