BMA's 2014 National B2B Sales and Marketing Outlook
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This document provides information about an upcoming event hosted by the Business Marketing Association (BMA) Phoenix chapter on January 22, 2014. It announces a bigger calendar of events, new sponsorship opportunities, programs for young professionals, and an expanded board. Upcoming BMA Phoenix events are also listed from February to April 2014 on topics like smarter marketing, storytelling, and customer success management. National BMA initiatives and speakers for the January 22nd event are highlighted.
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BMA's 2014 National B2B Sales and Marketing Outlook
- 1. Sponsored by: Welcome! BMA’s 2014 National B2B Sales and Marketing Outlook and Networking Reception January 22, 2014 // Phoenix Marriott at the Buttes BMAPhoenix.org // @bmaphoenix
- 2. BMA Phoenix 2014 BIGGER Calendar • • • • More events, more speakers Content that Hits Home BMA Small Business Series 100% Focused on B2B Marketing, Lead Generation, Sales NEW Sponsorship Opportunities$2,500 Corporate Sponsorship Includes 2 FREE National BMA Memberships BMA Young Professionals • • • • 30 and Under $75 Yearly Membership Access to All BMA Phoenix Programming Special Events for YP’s BIGGER Board Scott Salkin President of the Board Anthony Kennada VP, Membership Charlie Babb VP, Programming Lisa Burks VP, Communications Matt Nixon VP, Sponsorships Sonia Bovio Treasurer Patrick Howley Secretary Matt Hensler Ex-Officio President + 12 AWESOME Committee Members BMAPhoenix.org
- 3. Upcoming Events February 12, 2014 // 4-6pm // ASU SkySong Smarter Marketing for Better Results Speaker: Jon Miller Co-Founder and VP of Marketing Content and Strategy, Marketo Sponsored by: March 12, 2014 // 4-6pm Infusionsoft HQ March 18, 2014 // 4-6pm ASU SkySong April 22, 2014 // 4-6pm ASU SkySong BMA Small Business Series Kickoff The Art of Storytelling in the B2B World With Infusionsoft CMO Greg Head and others Linda Capcara, TechTHiNQ Stacy Lloyd, Llyod Media Group Reduce Customer Churn and Drive Revenue with Customer Success Mgt. Dan Steinman Chief Customer Officer, Gainsight BMAPhoenix.org
- 4. Welcome National Board of Directors Chair: Katherine Button Bell Vice President, Chief Marketing Officer, Emerson Vice Chair: Stephen Liguori Executive Director, Global Marketing, GE Immediate Past Chairman: Eduardo Conrado Senior Vice President and Chief Marketing Officer, Motorola Solutions, Inc. George Stenitzer VP, Corporate Marketing and Communications Tellabs Chris Schermer President SCHERMER Elton Mayfield Partner ER Marketing Greg Olson Partner Growl Media Michelle Smith Vice President, Business Development O.C. Tanner Bob Felsenthal Publisher, B2B Magazine Howard Sherman President Doremus & Co. Gary Slack Chief Experience Officer Slack and Company Maralah Rose-Asch Publisher and Editor Gardner Publications, Inc. BMA National Executive Director: Al Maag, MaggComm+ BMAPhoenix.org
- 5. BMA National Initiatives (Marketing.org) Forrester & BMA Joint Survey Released 1/21/14 BMAPhoenix.org
- 6. Welcome Today’s Speakers Stephen Liguori Executive Director Global Innovations & New Models General Electric Howard Sherman President and CEO Doremus George Stenitzer Vice President, Corporate Marketing and Communications Tellabs Carla Johnson – Moderator President Type-A Communications Sponsored By: BMAPhoenix.org