We are in the third generation
of SaaS companies:
• 1st Generation: Salesforce, Netsuite, Webex
• 2nd Generation: leveraged Salesforce or other web
platforms to scale.
• Now…every business process is being SaaSified.
• No market is too small (e.g., search-as-a-service)
• More buyers have SaaS budgets (e.g., HR,
Procurement, Finance, etc.)