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SaaS
 Quick
 RaIo
 =
 Added
 MRR
 /
 Lost
 MRR
 
Number
 should
 be
 ABOVE
 4.0
 

 
 
WHAT
 YOU
 WANT:
 
•  Maintain
 a
 quick
 ra+o
 >
 4
 
•  Net
 new
 MRR
 increasing
 quarter
 over
 quarter
 
•  Get
 to
 $1M
 ARR
 in
 about
 12
 months
 aUer
 launch
 

 
WHAT
 TO
 WATCH
 OUT
 FOR:
 
•  A
 Quick
 Ra+o
 <
 2
 =
 churn
 is
 too
 high
 and
 sales
 isn’t
 working
 
•  Net
 new
 MRR
 is
 flat
 or
 down
 Q/Q
 
•  As
 a
 result,
 it
 takes
 18+
 months
 to
 get
 to
 $1M
 ARR
 
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