MW2015: Bring It On: Ensuring the success of BYOD programming in the museum environment

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In 2012 the Corning Museum of Glass broke ground for it’s new Contemporary Art + Design wing. Using the new Contemporary wing as a testing ground, the museum began work on a campus-wide digital media strategy for interpretation and museum information management. A core component of this strategy is Bring Your Own Device (BYOD), connecting museum visitors at a personal level to a range of rich interpretive content on their personal devices. Museum staff knew from the beginning that past museum BYOD projects had met with limited or mixed results (Proctor, 2009). Understanding there were a number of known and unknown obstacles, the museum developed a cohesive, cross-institutional approach to identify and address each challenge and ensure the programs success (Mir, 2014). This paper provides an overview of preliminary research findings and practices being developed around visitor focused BYOD at the Corning Museum of Glass. http://mw2015.museumsandtheweb.com/paper/bring-it-on-ensuring-the-success-of-byod-programming-in-the-museum-environment/

Mobile

BRING IT ON:
Ensuring the success of
BYOD programming in
the museum environment
Scott Sayre
@zbartrout

BYOD
Organizational Convenience
vs.
Commitment

BYOD Variables for Success
Opportunity
Success
1.  Awareness
2.  Access
3.  Compatibility
4.  User capability
5.  Supporting amenities
6.  User interest
7.  Usability
8.  Impact

BYOD Variables for Success
Access – Make it simple!
•  Provide ubiquitous WiFi
•  Minimize download
requirements
•  Minimize different SSIDs
•  Consider pushing content

BYOD Variables for Success
Compatibility – Develop towards it!
•  Web vs. Native App
•  Minimize OS implications
•  Multi-platform
•  Multi-format
•  Responsive design

BYOD Variables for Success
User capability – Design for it!
•  Keep it simple
•  Personal device
•  Work with familiar tools
•  Work with existing app(s)
•  Minimize special settings

BYOD Variables for Success
Supporting amenities – Provide them!
•  Charging stations
•  Mobile support products
(headphones, splitters, etc.)
•  Alternative access points
•  Trained, knowledgeable staff

BYOD Variables for Success
User interest – Generate it!
•  Preview content
•  Demo content
•  Explain benefit/features

BYOD Variables for Success
Usability – Work towards it!
•  Follow existing standards
•  Iterative design & development and testing
•  Continue iterative process post launch
glassapp.cmog.org

BYOD Variables for Success
Impact – Engage the visitor!
•  Content must:
– Draw the visitor closer to the art
– Connect with the visitor’s level of experience
– Connect with them at a personal level
– Be digestible in small chunks
– Encourage further exploration
– Encourage interaction/contribution

BYOD is a part of
A Future Iterative Practice

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MW2015: Bring It On: Ensuring the success of BYOD programming in the museum environment

1. BRING IT ON: Ensuring the success of BYOD programming in the museum environment Scott Sayre @zbartrout

10. BYOD Organizational Convenience vs. Commitment

11.

12. BYOD Variables for Success Opportunity Success 1.  Awareness 2.  Access 3.  Compatibility 4.  User capability 5.  Supporting amenities 6.  User interest 7.  Usability 8.  Impact

13. BYOD Variables for Success Awareness – Make it visible! •  Pre-visit planning •  Parking lot •  Entrance •  Admissions •  Signage •  Print materials •  WiFi SSID •  Labels Establish brand/name recognition

14. BYOD Variables for Success Access – Make it simple! •  Provide ubiquitous WiFi •  Minimize download requirements •  Minimize different SSIDs •  Consider pushing content

15. BYOD Variables for Success Compatibility – Develop towards it! •  Web vs. Native App •  Minimize OS implications •  Multi-platform •  Multi-format •  Responsive design

16. BYOD Variables for Success User capability – Design for it! •  Keep it simple •  Personal device •  Work with familiar tools •  Work with existing app(s) •  Minimize special settings

17. BYOD Variables for Success Supporting amenities – Provide them! •  Charging stations •  Mobile support products (headphones, splitters, etc.) •  Alternative access points •  Trained, knowledgeable staff

18. BYOD Variables for Success User interest – Generate it! •  Preview content •  Demo content •  Explain benefit/features

19. BYOD Variables for Success Usability – Work towards it! •  Follow existing standards •  Iterative design & development and testing •  Continue iterative process post launch glassapp.cmog.org

20. BYOD Variables for Success Impact – Engage the visitor! •  Content must: – Draw the visitor closer to the art – Connect with the visitor’s level of experience – Connect with them at a personal level – Be digestible in small chunks – Encourage further exploration – Encourage interaction/contribution

21.

22. BYOD is a part of A Future Iterative Practice

MW2015: Bring It On: Ensuring the success of BYOD programming in the museum environment

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