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US Mobile Market in 2009 and Key Trends
- 1. US Mobile Market in 2009 Fondation Telecom @ l’Atelier BNP PARIBAS Stephane DELBECQUE July 7 2009
- 2. Topics 1. <Who I Am> 2. <US Mobile market> 3. <Mobile Trends in 2009>
- 3. 1. <WHO I AM>
- 4. Who I am Father, Mobile Guy, Geek, Networker, Gamer, Aspiring DJ, Football (Soccer) fan & player, Entrepreneur.
- 5. 2006 BusinessDegree Wireless Project Manager MarketingProject Manager Mobile ProductManager BAC C Militaryservice 1993 Life before SF
- 6. 2009 Mobile ProductManager Move Entrepreneur 2006 Life in SF
- 7. What I’ve learnt so far
- 9. 2. <US MOBILE MARKET>
- 11. Carriers CARRIER NAME Subscribers Revenue Employees Headquarters Source: Wikipedia
- 12. MVNOs MVNO NAME Subscribers Revenue Employees Headquarters +24 other MVNOs with less than 500k user each… Source: Wikipedia
- 13. Manufacturers / US market MANUFACTURER US share Trend Country Source: Strategy Analytics, Q3 2008
- 14. Manufacturers / US smartphones sales MANUFACTURER Model Rank Source: The NPD Group, Q1 2009
- 15. Manufacturers / US smartphones Traffic Source: AdMob, May 2009
- 16. Exclusive deals and Mobile OS CARRIER NAME Handset Manufacturer Mobile OS USA Source: Wikipedia
- 19. 4 Mobile Trends
- 20. Mobile and Social Networks Shot: January 2007
- 21. Location Based Services in early 2000s
- 22. Location Based Services in 2009
- 23. Location Based Services Used for In-app and Mobile web advertising Content geo-tagging E-couponing Turn-by-turn navigation Alerts Social networks Dating And the list goes on
- 24. Mobile Payment / Premium SMS
- 25. Mobile Payment / Direct Mobile Billing
- 26. Mobile Payment / Mobile Web payments
- 27. Mobile Trends / NFC
- 28. Mobile 4 Social Change Developed countries Developing countries
- 29. Mobile 4 Social Change 1/6 Kenyans customers of M-PESA in 2 years.
- 30. Mobile 4 Social Change
- 32. Questions?
- 33. Thank you! twitter.com/sdelbecque facebook.com/sdelbecque linkedin.com/in/sdelbecque
- 34. Speakers Trend Speaker Title
Editor's Notes
- 2010: multiple countries2010+: more data per country
- 2010: multiple countries2010+: more data per country
- Mobile and Social NetworksLocation Based ServicesMobile PaymentMobile for Social Change
- Mobile FeliCa is a modification of FeliCa for use in mobile phones by FeliCa Networks[2], a subsidiary company of both DoCoMo and Sony. NTT DoCoMo has developed a wallet phone concept based on Mobile FeliCa and has developed a wide network of partnerships and business models. au and SoftBank (former Vodafone Japan) have also licensed mobile FeliCa from FeliCa Networks.The Osaifu-Keitai(おサイフケータイ?)system (literal translation: "wallet-phone") was developed by NTT DoCoMo, and introduced in July 2004 and later licensed to Vodafone and au, which introduced the product in their own mobile phone ranges under the same name. Using Osaifu-Keitai, multiple FeliCa systems (such as Suica and Edy) can be accessed from a single mobile phone. On January 28, 2006, au introduced Mobile Suica which is used primarily on the railway networks owned by JR East.
- Mobile penetration rate – Developed: 97%Mobile penetration rate – Global: 49%Mobile penetration rate – Developing: 45%