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14. If I had an hour to solve a problem and
my life depended on the solution,
I would spend the first fifty-five
minutes determining the proper
question to ask, for once I know the
proper question, I could solve the
problem in less than five minutes.
Albert Einstein
16. The team put in the work trying to
define design, process, methods, etc.
What we did with the Double Diamond
was codify it, rename the steps and
popularise it. It was important work,
but we were certainly standing on the
shoulders of giants.
Richard Eisermann
18. A focus on
discovery
before
analysis
Bruce Archer, 1963, Design magazine Stuart Pugh, 1990, Total Design
DesignCouncil (2007),Eleven Lessons:managing designin eleven companies.Deskresearchreport.
25. A drive to demystify design process
and make it accessible to a non-design
audience of policy makers,
manufacturing CEOs, technologists
and educators. What was nice, though,
is that the design world embraced the
model as well.
Anna White
26. Critiques Simplifies the complexity (!)
Excludes messy-ness
and emotion
Non-linear
Design is more than a toolkit
Tells the story of a
process rather than impact
42. Tomorrow's
workshops
To understand
• how service designers have
created value using the DD
process
• how service designers have
adapted it
• what processes/techniques
service designers are using now
(and how we might make these
visual/visible to non-design
audiences)